Top 10 Reasons Why Your Business Needs an Ecommerc …

From the past few years, the game of business and marketing has changed rapidly. With lots of technological advancements and evolution of internet services, millions of companies (including SMEs and start-ups) are engaging
with an online rush.
Now, almost every business is having its own website as a source of marketing, expansion and capital generation.
The competition is becoming tougher every year, as resources for getting engaged with online services are easily available now.
Moreover consumers prefer shopping online with the comfort of their own home – This makes e-commerce a flexible solution for both businesses and buyers!
Hence, it is time for you to upgrade your business standards with e-commerce integration.
Here are top 7 essential factors which will give you a strong reason to develop, utilize and engage with an e-commerce website:

1) Global Presence
An online store helps businesses to interact with local as well as international audiences. With the help of effective online marketing services, you can promote your website on popular links and media channels and your brand a global presence.

2) Budget-friendly Solution
For every business, the availability of budget and resources are very crucial, and companies try to save them as much as possible for bigger benefits. Upgrading your business with e-commerce store won’t take much of your expenses as compared to other ideas, and you will easily promote your services through it more efficiently.

3) Ability to be Open 24X7
An online store is available all day, meaning your customers can visit your store at all the times! It doesn’t matter – whether it is a week holiday or a national day your online store is always open!

4) Browse Your Products No Matter Where They Are
Whilst sitting on the sofa and watching their favorite TV show, your customers can browse the products available on your store! This not only save their time but also reduces their stress associated with shopping!

5) Offers an Easier Shopping Experience
An e-commerce website offers the customers the easiness to filter their searches, check the availability of the product and review feedback and comments of other shoppers.

6) More Personalized Operations
You will get more opportunities to engage with your customers and personalize campaigns anytime according to your business requirements. For instance, you can improve the logistics process, in the favor of your customers or apply more testing attributes for quality assurance of the products.

7) Higher Conversions
As compared to other promotional methods like TV or radio ads, which are very costly, you can utilize e-commerce store to promote your services and products on other websites without any cost.
For example, you can add social sharing buttons in your site and make users to share their favorite products on those sites. As a result, more leads will be generated and the chances of getting higher conversions will also increase.

8) Rapid Business Expansion
It can be easily recognized that online services will increase consistently, no matter what. With effective online marketing methods, you will get brilliant opportunities of engaging with more target audiences. This will make you expand your business operations to meet the requirements of every valuable customer.

9) Convenient Features and tasking
There are a lot of features you will get with an e-commerce site, such as implementing product catalogs, adding quality images and videos, posting descriptions and many more. Along with these, you will also get the admin section through which you can keep an eye on your business performance.

10) More satisfied customers
Nowadays, shopping enthusiasts are engaging with online shopping resource to buy their favorites. This will get you many opportunities to meet their expectations through attractive offers on your online products and services. Hence, you will get more satisfied customers which will automatically popularize your business. Implementing an e-commerce web store of your business will give your business new directions of success. You will get ahead of your competitors once you start getting responses from online audiences and become the most reliable company in the marketplaces. One a final note, it is the right time to break the shackles and raise the
standards of doing business.


What You Should Know Before Building Ecommerce Web …

Ecommerce business is experiencing a phenomenal growth!Making an ecommerce website is not a very complex endeavour however it’s not! You should know the basics of ecommerce capabilities and the issue remains significant even after getting the ecommerce operations running.

Let’s go through the things you must know before building an e-commerce website:


  • You should have an e-commerce website to be safe from hackers. You should have the best website with 256-bit TLS (Transport Sockets Layer) encryption, permitting the end-to-end secured connection across the transactions and data on the website.
  •  In addition, your e-commerce website should have a tool for payment processing which can provide additional security during the payment and cart aspects of the transaction.

Hosting Provider

Now it’s time to select a hosting provider! When looking for a hosting provider for your online business, it’s best to go with a provider that specializes in e-commerce; pick out the best which
guarantees 99.9% uptime!

Scaling As Per Needs

  • When the inventory grows rapidly because of activities like seasonal deals or flash sales, you have to scale up your platform consequently to handle the needs.
  •  Luckily, scaling server requirements are easy if you use a cloud service provider who is standardized on the dependable IaaS (Infrastructure-as-a-Service) platform.
  •  Using an IaaS platform, you can scale the server power heavily with only a few clicks.


  • The majority of e-commerce services assist you on building your website as mobile-friendly because all the content which works on the mobile will also work fine on the desktop
    however not vice versa.
  •  Despite the other factors which make the company repulsive like some out-dated the philosophy they will be damaging from the beginning.

Cloud Hosting

  • If you can manage the services yourself, then Microsoft, Google, and Amazon all are extremely good options. You can choose any of them or hire some other vendor too.
  • Choosing one of these options is very important because it affects how frequently your the site goes down if your saved data is secured and you’ll be able to use it again in case of any messy situation.

Website Updates

  • As your e-commerce isn’t a “set-it-forget-it” thing, you need a vendor who can constantly deliver new codes to your e-commerce website for better performance and
    new features.
  • Sadly, some vendors distribute new code only once a day or once in two days which is not acceptable. You need a vendor, who can offer codes anytime in the day.
  • That’s how you’ll never need to wait for the problems to get rectified or for getting the new features live on the homepage.

Third-Party Associations

  • If you are running some email marketing campaigns using MailChimp, combining your e-commerce and marketing platforms make sure that promotional and “Thank You”
    emails are secured straight back to your website.
  • It helps in getting better oversight like who has bought what, which promotional campaigns worked, etc. and you can regain the customers that have abandoned the
    shopping cart.

Have you followed all these things? Then you are done!
Please don’t forget to share this article! You will get some more ideas in the upcoming blog, but don’t forget to share your views about how this blog has helped you in solving your queries about building an e-commerce website in the comment section below!


How to Write Good Content for Ecommerce Website?

Reports revealed that “81% of Shopaholic Do  Research before Making an Informed Decision on Purchases”[Source]. When surfing on an e-commerce site, the users have two main mottos: Purchase or Research! To satisfy both the aims, you can’t afford to give half-baked information! Because, when it comes to an e-commerce website, Content plays an important role in turning visitors into customers.

For example: if you’re selling an outfit, only its price and picture is not enough; even though the picture speaks more than words, the user may be looking for something in detail that includes: Fabric, Manufacturer information and more.

The content in your e-commerce website needs to be more informative rather than just a flock of words sprinkled here and there on the website. So, in this write-up, we are going to provide you the tips and tricks on “How to Write Good Content for E-commerce Website”

Answer “The Five W’s”

Before you start writing the website content for your e-commerce website, try to figure out the answer for the “Five W’s”, i.e. Who, What, Where, When and Why.

  • Who is this Product For?
  • What Are the Details of the Product? And What Sets Your Product Apart from Others?
  • Where Would Your Customers Use This Products, i.e. used for Indoors or Outdoors?
  • When Do You Customer Use Your Product, i.e. Occasional or Seasonal?
  • Why Would Someone Use Your Product?

Focus on Your Customer Needs

  • After analyzing the answer for the five “W’s”, start writing the content focus on your audience first and Google the next.
    Write a clear, informative yet compelling description for each item. Your content should be pertinent, in order to make an educated purchasing decision.
  • Give your customer what they can expect from your product via words, so they don’t hop off your webpage and move on to your competitor.
  • Providing accurate content establishes a relationship and builds trust, and thus increases the potential for sales and revenue!

Don’t Forget the Keywords

  • Once you finished writing the descriptions, now it’s time to optimize the content for keywords. Statistics show that people often search the products based on the brand name and most importantly the brand “Nike” has been searched for 13.6 million times a month.
  • Next to the brand name, you can also include keywords derived from the features of the product. For example: if you’re selling an outfit and it’s in blue color means, you can use keywords such as “Blue Kurtis”.
  • Make sure do not repeat the same keywords and same key phrases, as it leads to the penalty and also affects the ranking factor.

Use Keyword-Friendly and User-Friendly URLs

  • User-friendly and keyword-friendly URLs are also called “Speaking URLs”. Make sure to use the URL in such a way that clearly conveys the product name, features along with the brand name.
  • Overall, be sure to use the URL that is easy to remember.

Add Visuals to Enhance the Credibility of your Content

  • Nowadays, you can see the demo video along with the description of the content. Adding such visuals can enhance the credibility of your content and also let the users know what they can expect from the product.
  • It is also stated that viewing a 1-minute video is more relaxing than reading a 1000 words article. For instance: if your e-commerce store deals with clothing, you can show a catwalk style video giving your customers a good idea on how they look in the specific outfit.

Use More Descriptive Sub Headings

  • In today’s busy schedule, people often hate reading the full-length article, and they just scan the article by reading the subheadings.
  • So, make sure to include descriptive subheadings; for instance- Instead of using the subheading as – “Check out our latest collection”, you can say – “Check out our latest Blue Kurtis Collection”. This will draw the attention of the customers.
  • Moreover, keep the paragraphs short, since long paragraphs are boring invitations for users to take nap!

WOW… Completed!!!
Yes… You’ve completed reading the guide on how to create a good content for e-commerce website! Now you know how to create good content to turn your visitors into customers! So, what are you waiting for? It’s never too late to start over! So, if you wish to do little tweaks on your website content, make sure to do it right now!

“Time and Tide Waits for none” – This is an old adage, and the new version is “Traffic, Sales and Revenue Waits for None” So act now to gain more customers, sales and revenue!!!

Do share this article! I’m sourcing new ideas for an upcoming blog, so I’d love to hear what you do get millions of traffic to your website in the comment section below!


Benefits of IoT: How the Internet of Things Improv …

“Turn your lights off/on from your bed! Control your TV with your voice! Lock your door in a single tap of your smartphone”
– All these may sound funny & strange! But the fact – It’s all possible with IoT!
Recently heard the phrase “IoT (Internet of Things)”, but scratching your head and searching online to find out what IoT is? Continue reading…. In this article, we are going to discuss what IoT is and the benefits of IoT?
Do you know IoTs are not something that’s new to the world? The theme of IoTs dated back to 1982…. Can you believe this fact? It may be shocking for you! But it’s true!
In 1982, the first coke vending machine was connected to the IoT Sensor which allows the users to see if the machine was stocked and whether drinks were cold. Hope now you might get a little idea on what IoT means? Yes, Internet of Things refers to all devices/objects of daily lives that are connected to the Internet (other than computers, and smartphones)
Thinking does these IoT devices plays a major part in our daily lives? The answer is “YES”. IoT is everywhere!
Have you heard of “Smart Home” – It’s nothing but an automated home programmed to save energy and make your life easier! In such a smart home, heating systems will be synced with external temperature and adjust the room temperature accordingly; lighting will switch “ON” as we enter a room and the list goes on…
All these things may sound alien to you, but there are plenty such smart homes that already exist. It’s all operating and functioning with the theme – IoT (Internet of Things)
When we talk about IoTs, we can see that the wings of IoTs spread everywhere! And the uses of IoT can have many benefits and below we have shed the limelight on the major industries that benefit from the Internet of Things.

 #1 Benefit – Medical Industries

  •  IoTs are really a boon for the medical field! Now, there is no more need to stand in the queue to consult your healthcare provider. With the help of IoT tools, the doctors can monitor the patient remotely and prescribe drugs on the basis of tracked information.
  • For instance, if the patient is in constant life support, all his health conditions are being completely recorded in the cloud system.
  • So, even in case of medical emergencies, the doctors do not require spending much time in understanding the medical condition of the patient; because they are already aware of the required actions to be taken by reading the info available on the cloud system

#2 Benefit – Hospitality

  • Today IoTs have been mostly used in the hospitality industry to improve the traveling experience of customers. At present, Face Detection id is provided to the customers so that hotel staffs can recognize the customer before their arrival.
  • Also, in the near future, they have planned to equip the rooms with sensors and emotion recognition cameras. For example: if the customer is hungry, it read the customer’s facial expression and recommend for meals.

#3 Benefit – Smart Building or Smart Homes

  • How amazing it would be – your gate automatically opens when you enter into your house and your main door automatically unlocks and opens for you when you stand in front of your house? Wow…. It’s really great, right? These are the things that are going to happen by 2020!
  • Using IoTs and smart technology can lead to energy efficiency and an overall better quality of life.

Let’s Wrap Up –
Hope this article gives you the glance of what you can expect from IoTs. People are more curious to know more about IoT; whereas some do not want to dive into the depth of IoT but want to enjoy the comfort it offers.
By 2030, your smart water bottle alerts you to drink water on an hourly basis and your pill bottle alarms you to take a pill. Your smart feeding spoon informs you to stop eating high caloric food….
Wow! That’s amazing, right! Overall, I can sum up that life is so easy and comfortable with IoTs!
If you find this post interesting, do share your feedback in the comment section!


How To Get More Traffic To Your WebSite

Ask a partner what they’d like most in the world, and they’ll probably tell you “more customers.” Here are ten ways to get more traffic to your website. Before that, you should make sure your website is fast. The website is responsive. The website is Creative. The website has rich and easy content. Don’t fill with too much of contending and also too much of images

1. Got Social:
It’s not enough to create a beautiful website or have good content. It’s rather important to reach the right audience using the right platform. One of the best ways to increase traffic to your website is to use social media channels to promote your content.

2. Get Advertised:
One of the old style but very important in today’s competitive digital world. Paid search, social media advertising, and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people

3. Target On-Page SEO: On the page, SEO is very critical to get the actual audience on your website. While during on page SEO you need to make sure about a particular line of business, Geographical area, and keywords. Selection of keywords and include them in the website is very important.

4. Long Tail Keywords:
Target the long tails keywords are important. Long-tail keywords account for a majority of web searches, means that if you’re not targeting them as part of your SEO efforts, you’re missing out.

5. Blogging:
Share knowledge with the audience and make them learn and become your fan. Blogging about something thing which is relevant to your business is a good idea to get more relevant customers. While writing content you should also make sure to use relevant keywords.