Monthly Archives - April 2019

The Ultimate Guide to Google Ads for 2019

The Ultimate Guide to Google Ads for 2019

Nothing can beat the experience of having high traffic consistently to your site. But how could it be possible? The answer is Google Ads. Google Ads surprisingly bring out innumerable benefits no matter your business is small or big.

Wondering, How Does Google Ads Work? You will get the Google Adwords tutorial for beginners to guide to place Google ads 2019 perfectly.

Its quite simple and work of minutes to settle the Google Ad campaigns. You will know here, how to use Google Adwords and attain maximum output:

#1: Google Ads Account

Open Google Ads Home Page beforehand. Now tap on the button, ‘Start Now’. Direct to Adwords dashboard now so that you can get maximum control and flexibility in managing and running these campaigns.

#2: Initiate Google Ads Campaign

Now tap the blue button with the + symbol for the new campaign. As the main purpose is to get the maximum lead of business, so you can choose here the campaign suiting your requirements the most by selecting the option, ‘Search’ campaign and tap on ‘Continue’.

#3: Campaign Audience

Here, location plays an important role. Google Ads Bidding Strategy plays an important role wherein, you can choose the campaign after bidding for the best strategy. The audience you want to target can be directly targeted by performing this step wisely. Open location options and select the most appropriate option for you. It’s a great way to focus on the audience you want to target the most.

#4: Display and Gmail Campaign

Select the right display and Gmail campaign now for better output.

Get ready to rock!

This is the way to set up Google Ads, but How To Use Google Adwords for free and what should you keep in mind before doing so, get the guide here:

Even after setting the Google Ads, people face failure because they don’t know how to actually use it. Go through the terms you must understand and work accordingly:

  • Keyword Terms
    Make testing and tweaking an inseparable part of your Google ad strategy. Don’t make broad keywords in ads because it will get fewer clicks.

 

  • Ads must correspond to the search
    You need to justify your ad content with the search results. If ads displaying to the wall don’t get relate to the searches of the audience, then the chances are less of getting a positive outcome.

 

  • Hike up the Quality Score
    You need to work on the quality score of your ads. Google can inform you your rank, but to improve it by thoroughly keeping an eye on everything is up to you. With the high-quality score, the chances are more that you will get maximum views’ attention comparing low QS.

 

  • Attractive Landing Page
    Using Google AdWords don’t just end up in showcasing your ad. The visitor must have a great experience after clicking on it. The landing page must be attractive enough to show the right content quickly that you promised them while showing your ad.

Follow-Up

There’s no doubt that Google ads can change the game. Just follow the above-mentioned criteria step by step and let your business, rock in the online world. If you want more clarifications on it, then you can share your point in the comment section. We are pleased to offer you the best solutions and guide you at every step.

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Healthier ways to use technology

Healthier Ways To Use Technology

Technology has changed all the aspects of our professional and personal lifestyles. As technology is increasing, comfort levels are also increasing and it results in inactivity and then various health problems. If you use the Latest Technology or not, it has many effects on your life. Technology helps us if we use it in a projected and safe manner.

But the problem arises when we spend too much time on using gadgets and get dependent on technology more than the limits. You may use Laptops, Mobile phone, and tablets in your daily lives but there are some safe ways to use them and stay fit and healthy both physically and mentally. So, In this upcoming World Health Day, we should make a promise to use technology is a safe manner and follow some guidelines given below.

  1. Take Care of your Posture

Most of the people feel back or neck pain after a prolonged usage period of PC or mobile. This happens because of our bad posture during that time period. If we do not refine and take care of our posture then its negative impacts can lead to various health problems. Always remember to do Healthy Technology Use instead of overusing it.

  • Do not hunch over your mobile screens for a prolonged period, try to place the phone as straight as to your normal line of sight.
  • Try to make your head and neck as straight as possible with your spine. If you bend your head forward from your body to watch the screen, it will put unnecessary weight on your head and will result in back and neck pains.

Healthier ways to use Technology

  1. Take care of screen Brightness and Colour

Blue lights of your screen can bring you some problems with your sleep because these lights affect the sleep hormone melatonin. It is advised to dim your screen light and stop using your mobile or laptop two hours before you go to your bed. It will help you to get good sleep. Try to make your screen light mild and easy for the eyes.

Latest mobile devices are coming with Eye-protection modes to regulate the harmful lights emitting from the screens. If you are a pc user, you can use F.lux software which will automatically adjust screen colour to reduce the eye strain and will help you to do a Safe Technology Use.

Take care of screen Brightness

  1. Take Rests

If you use your pc or mobile for long periods then you should stop it or take small rests between if you are doing a job. Because, long sessions of using these gadgets are linked with some serious health issues like Headaches, Blurred vision, Focusing difficulties and headaches, etc.

So, if it is important for you to work on your computer screens then you should take random breaks to provide ease to your eyes and brain.

  1. Do not make technology a distraction

If you are a regular gadget user, you might feel a craving to see your mobile or laptop even if you know there would be nothing new there. It is because of dopamine hormone which is highly addictive and releases when we use electronic gadgets. It can affect your daily work routines and your professional life too. Do not use these devices unnecessarily. Try to use gadgets in a certain limit.

Do not make technology a distraction

  1. Use technology to keep you healthy

It is true that Technology Can Keep You Healthy because there are many inventions that help us to analyze and improve our health and you can also try them if you want.

  • Phillips Smart Sleep
  • Nokia BPM+
  • Netatmo Healthy Home Coach
  • Wireless Smart Gluco-Monitoring system

We wish you a Happy World Health Day 2019!

#healthday #happyhealthday #healthday2019 #happyhealthday2019

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Optimize Images for SEO

9 Steps to Optimize Images For SEO

The visual world, we’re living in, don’t let us ignore the value of optimization. Not just it makes your write-up or site appealing but also gives a hike in business ranking on the search engine. So, you can’t just overlook it!

It’s a great way to fetch considerable traffic. But what’s the way to do it? Simply putting any of the images from Google will not serve a purpose, until & unless that image is optimized. The Best Web Development Company serves the real purpose in making yourself visible on the web via optimizing the images.

Before revealing the secret steps to optimize the images, first let me clear you, picking the right image is utmost NECESSARY! If you haven’t invested your time in finding the relevant image to your content, then obviously all your efforts will be futile. So, before optimizing it for SEO purposes, it’s essential to choose the right one.

Here’s the way to optimize the images for SEO purposes:

#1 Image Size

How do you feel when you open a site and its image doesn’t load on time? Frustrating, right? The reason for unnecessary loading is the wrong image size. Firstly, keep this thought at bay that you will make changes to it after uploading to the site. Mind it! For this, you can compress the image which will keep your storage space small and make the dimensions big. So, you will get the full benefit of uploading to the site.

#2 File Name

After compressing the image to the right size, the next step is to give the right name which must be simple and descriptive at the same time. Giving the right name to your image would mean, you are giving the right way to search engines to reach your image. Use a hyphen to separate the image title and make it look good.

#3 ALT Tag

Even after giving the right name, it’s not easy for search engines to identify your content. So, here, adding ALT tag becomes imperative which eventually describe the image. You can further add local modifiers and keyword to ALT text which will be helpful in locating the business too.

#4 Image Title

Don’t take the image title with the name it is saved. Rename it, use appropriate keywords and keep it engaging.

#5 Relevant Text Surrounding the Image

Although captions don’t leave a direct impression on SEO, yet it can enhance the user experience to the next level. choose the words surrounding your image wisely and let the users remain more time on your wall by reading engaging captions.

#6 Geotagging

Add metadata like longitude and latitude coordinates to the image which would tag it with your location. The top PPC Company In Gurgaon can make it happen and let the traffic reach you easily via your image.

#7 SiteMaps

You can add sitemap with an image which will help Google discover you more easily. In the Sitemap, you can add image tag and in this way, images can quickly be recognized. It provides a direct communication link to Google.

#8 Structured Data

Structured data means you are getting displayed in the great and the top results of search engines. For images, recipes, videos and all other visual ways, structured data proves as a savior and get the firm support of Google.

#9 Anchor Text

Using proper keywords and adding a link to the text that directly opens up in the image, are the ways of using anchor text. This will also hike up the ranking of your content on Google.

Follow-Up

These are definitely the best practices and absolute steps to follow for the proper SEO optimization of images. You can resort to the top Web Development Company for having great results as they thoroughly know the process of optimization and can lead to excellent outcomes for sure.

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