Importance of Online Reputation Management

Importance of Online Reputation Management (ORM) for Businesses

In this competitive online world, it is important to have a good online reputation. It is important to show your positive image if someone is searching for your services on the internet. People are using the internet to find the best products and services to fulfill their needs. Whether it is shopping or food orders, people are using the internet for everything. So, if your business is not having a good image on the internet, there are very fewer chances for your business enhancement in the upcoming days. To maintain and improve your online reputation continuously, a good Online Reputation Management (ORM) can help you.

Benefits of Online Reputation Management

ORM was not so much popular till the time the internet was not evolved so much. But, there is a big scope for this to compete in the industry. You should know Why ORM is Important for a Company and how can it give benefits to your growth.

1-Increased Trust

The businesses which have a good online reputation are able to build higher trust rates in the industry. According to the researches, most of the people judge the effectiveness and worth of a company by its online presence. So, if you have a good and reputed online presence, you will get more chances for growth.

2-More Profit

If you have a good online reputation then definitely you will get good sales. As a result, your revenue will also increase.

3-Better Search Results

Most people ignore it but ORM can help to achieve good search engine rankings. If your business has a positive appearance on the internet then the search engine will also detect it shows you on the top of its search rankings.

4-It shows your best side to the world

It is not necessary that everyone like your services. If there are some negative reviews for your business on the internet, ORM can push them low with positive feedbacks.

Role of ORM in Digital Marketing

ORM is a trending aspect of digital marketing these days. It was not considered as a part of these schemes but now it is. There are various ways by which ORM can help you to achieve digital marketing goals. Also, Online Reputation Management Process is easy to implement as compared to other marketing techniques.

1-It Improves Brand Awareness

By opting for ORM, your business will spread to a wide audience because most of the customers for your services are available online. Once you achieved a good reputation on the internet, you will become popular in very less time.

2-It Boosts SEO

Search Engine algorithms crawl the positive signals and reviews about all the businesses which are available online. If your business has the most positive review then you will get decent search engine rankings too.

3-Better Communication

By reverting to the negative and positive reviews about your company, you will create a good way to communicate with your customers which build a feeling of trust for your business

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PYTHON VS PHP: Which Language to Choose in 2019?

PYTHON VS PHP: Which Language to Choose in 2019?

Technology is developing at a very fast rate and so are the coding languages for software and web development. Developers have now lots of options to select from a variety of languages according to their needs. In between all these advancements, there is lots of competition and various comparisons between Python and PHP languages. According to some researched, Python is mostly preferred coding language by the developers. But, PHP also has its own advantages over the Python. So, In this article, we are going to know some important things about Python vs Php Performance by comparing them.

Advantages of Python

From its idea beginning from 1989 by Guido van Rossum, this language has been evolved so much till the time. There are lots of applications of this language ranging from Desktop applications to Operating systems. Some other advantages of Python are as follows.

1-Comprehensive Support Libraries

Python provides extensive support libraries included with different areas like web services tools, string operations, IP, etc. Various high-end programs capable of handling complex tasks are already included in its library to ease the coding complexities and reduce the size of the code.


Having its development under OSI-approved license, it is free and open-source for every work including commercial purposes.

3-Easy to Learn

It provides easy to learn syntax which supports the beginners to easily interpret and use this coding language. PEP 8 offers different protocols to make the code formatting easy.

4-Speed and Productivity

Its simple design and improved process control reduce the coding durations and also increased productivity. Pythons are also preferred as an option to create multi-protocol networking platforms.

Advantage of PHP


Just like the Python, PHP is also an open source language which helps the developers to easily install it and start using. It also reduces the time taken for the setup of new projects and uses its all features for free.

2-Multi-Platform Support

Web-Applications based on PHP will easily run on any platform because of PHP

Is supported by all the OS including Windows, Linux, and Unix, etc. If you want to integrate with other languages and database then there is no need for re-development.

3-Simple and Easy to Use

It is one of the simplest languages to learn and start using. Its command features can be easily understood by the entry-level developers too. Any developer can start using it effectively in a little time because of its flexible and simple structure.


Because of its existence for a long period, it has been simplified and improved a lot. All the hassles and bugs have been fixed. That is why it is one of the most stable coding languages existed till the time.

Which Language is better?

Each coding language has its own pros and cons. It totally depends upon you that which one is good for you. Although, Python is mostly preferred by most of the Web Development Company because of its advanced features and reduced code lengths.

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Role of Breadcrumbs In SEO

What is the Role of Breadcrumbs in SEO?

Breadcrumbs act as an important aspect for a good and SEO friendly website. These are helpful for both developers and SEO experts. Breadcrumbs help the search engines to better scan the hierarchy of the website. It also helps the users to determine their location on the website. However, most of the website owners do not utilize this feature. But, it has some practical effects on the improvement of SEO and user experience. A good Digital Marketing Company always suggest this wonderful feature to its clients to give them enhanced outcomes from a website.

In this article, we are going to know some important things about breadcrumbs like its types, features, and importance, etc.

Types of Breadcrumbs

1-Location Based Breadcrumbs

It is one of the most common types of breadcrumbs. It determines the location of a user depending upon their different levels of pages. It is helpful to show the user their locations if they have reached on a deep page location on the website.

2-Path-Based Breadcrumbs

It generally shows the users how they have visited the website. For example, a path based breadcrumb for a certain user can be like.

Home>Page 2> Previous Page>Current Page

These type of breadcrumbs are confusing for the users most of the times. That is why they are not preferred as much as other ones.

3-Attribute Base Breadcrumbs

It helps the users to understand the relations of products with each other and helps the audience to find new features. An example.


Features of Breadcrumbs

1-Enhances User Experience

To maintain a good user experience on your website, Breadcrumbs can help you a lot. Nobody likes getting lost on a website and forget the original aim of reaching a website. To help them for better control over their locations, breadcrumbs are necessary.

2-Good For SEO

Search Engine loves well-structured websites and breadcrumbs help to do it. If it easy for the search engine crawlers to understand your pages proficiently then you are more likely to achieve good rankings.

3-Bounce Rate Reduction

Breadcrumbs have a great effect on the reduction of bounce rate because it gives a positive impact on the website and helps the users to explore it more. It helps us to introduce the users with all the related items to their search queries.

Importance of Breadcrumbs

We discussed earlier the features of Breadcrumbs. There are lots of other features of this simple but effective technique. By giving different function to the website owners, breadcrumbs are becoming more important for SEO especially.

  • Breadcrumbs are helpful for SEO in both mobile and web versions of websites.
  • They are easy to implement.
  • Breadcrumbs are necessary to have great CTR (Click through rates) on the SERPs.
  • They help to give a positive first impression on the visitors
  • They can help to promote related products on E-Commerce websites

If you really want to provide a good user experience along with better competitiveness, you must try for breadcrumbs. It results are huge if used in a good manner.

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Comparison Between Native Vs Hybrid App

Native vs. Hybrid app Comparison

The traffic coming from smartphones is increasing day by day because of an increased number of cost-effective smartphones in the mobile market. And due to this, the scope for mobile apps is also growing. Instead of opening websites by their links, people want to have an app which has all the features and services being provided by a business. Generally, two types of app development processes are there. First is Native and second one is hybrid app development. Both are having their own features and disadvantages. The main focus while developing an app should be on the users. Users only want easy to use and attractive apps.

A developer and a good Mobile App Development Company always know which type of technology should be used for different app types and industries. In this article, we are going to compare both the app technologies and know which is best for you.

Hybrid vs. Native App Development

To know the best one for your needs, you should know their specifications first of all. There are comparisons given below for both the types. After knowing them, it will be easy for you to find the best one for you.

Native App Development

As its name suggests, a Native Mobile App is made to run on a specific type of devices or operating systems such as Android, iOS, Windows or Blackberry. These apps are developed by using their dedicated programming languages which includes:

  • Objective C or Swift for iOS development
  • Kotlin, Java for Android
  • C for Windows smartphones

Advantages of Native app Development

It provides smooth applications by using specific programming languages for each platform.

It is more easy and fast to develop apps using native app development

It is able to provide enhanced user-experience along with great UI

It provides increased security

Customizations of apps are easy by using this.

Hybrid App Development

These apps are able to run on multiple platforms like Windows, iPhone or Android. These apps are actually native apps combined together to run on different operating systems and devices.

Advantages of Hybrid app development

By using this development, you can easily create applications to run on different platforms at once.

It is best to choose if you have limited budgets for your app development

It takes less time to publish the apps using this strategy

There are fewer chances of errors while the content is updated because these web apps are incorporated into native shells.

Why choose native app?

Native App Development is there to give an enhanced performance on the desired platforms. Other important reasons for choosing it are as follows.

  • It gives access to use device features like gestures, alignments, swipes, etc.
  • These apps can run on an offline basis as the data is already downloaded in the device storage.
  • It promotes native app experience by supporting the Mobile UX/UI design process.
  • It is best to use for developing complex apps which are beyond the limitation of just showing the data to the users.

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Career Trends In Technology

2019 Career Trends in Technology

Technology has been increased a lot with different types of career scopes for people. As its levels are growing day by day, new windows of career options are also evolving along. Latest technologies like IOT, AI, and Data science, Virtual Reality, Machine Learning are giving different opportunities to find our desired careers in our fields easily. These technologies are also motivating the people to develop their own ideas and implement in the existing technologies. There are many other trending fields of technology on which we are going to discuss today in this article.

Best Technology to Learn in 2019

2018 was the year of advancement and research but 2019 is going to be the year of implementation of the latest technologies. There are many new technologies of 2019 which are worth learning to build careers. These latest technologies are serving as Career Trends to find appropriate ways to earn a living.

1-Artificial Intelligence

Artificial Intelligence is one of the most discussed and popular technology in recent years. AI is the technology which utilizes computers to replicate human tasks by collecting relevant and important data. This data helps these systems to create patterns, make decisions and do the tasks which we are supposed to do actually.

2-Robotic Process Automation

It is another vast field of automation and technology. RPA includes the use of software and advanced systems to automate different business tasks including dealing with data, do transactions and send emails, etc. It is one of the emerging Technology Trends of 2019.


Blockchain is helping the business to maintain the security and privacy of business transaction and other important data. By creating the blocks for every entry and securing them with high-end encryptions, blockchain is helping big businesses to achieve the desired security and efficiency while doing important business tasks.

4-Virtual Reality

Virtual Reality has been used for gaming purposes so far. But now its applications have been improvised. Due to its ability to simulate different environments, it is being used now to train US Navy, Coast guards and army using different emulation software.

5-Internet of things

IOT is one of the best latest technology trends 2019 because it is helping us to automate our daily works by using different strategies. It is helpful to regulate the daily tasks by using sensors to collect our data which is processed further on the IOT systems. By using this data, the system generates patterns and help our gadgets to do their function by their own commands.

6-Cyber Security

As technology and its resources are increasing, different threats to our data are also there. Different technologies related to cybersecurity are also evolving to tackle these threats to our precious data. You can also get expertise in this field and find your career in any cybersecurity services.

There were some of the Emerging Technologies 2019 which you can learn with the help of different mediums. If you interpret these Trending Technologies actively, different doors for your career will be opened for you.

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