Sales Leads

Track Your Sales Leads in 5 Simple Steps

If your current business ROI isn’t how you expect it to be, you might want to look into your current sales lead management process. Although you can manage a lead in various ways, if you’re willing to boost your ROI and achieve your sales target, you should be searching for the right tool. A tool that is flexible, is simple to use, and has features to track, guide, and convert sales leads into a reliable consumer-base. By using CRM software, you can handle all of these features without a hassle.


Let’s dive into how sales CRM software can manage your leads and boost your windows of opportunity:

Step 1: Lead Tracking


For any successful business, lead tracking must be the primary job. Sales CRM is really useful when you do not want to rely on papers and spreadsheets to track your sales leads. So, during CRM acquisition, always make sure that your preset or custom CRM tool has the lead tracking feature because some CRM agencies might not be offering it. The prospect can be managed and tracked through lead tracking features throughout the entire sales cycle. The chances of increasing cross-sales and repeated sales are more as this feature collects important information about leads, which you can use to your benefit later in the future.

Step 2: Track Source of the Leads

Once you’ve tracked your sales leads, you now need to track the source. This will provide you with more important information as you will know where it is coming from. This data is crucial because it enables you to know where and how you can find more leads.

The lead source can be tracked very efficiently using a good CRM software. By using this data, you can advance your marketing effort and redirect funds towards the most advanced platforms to gain more leads. Well, if you didn’t already know, Instagram generates higher leads than Twitter. So, do you now know where to use your resource for your forthcoming marketing campaigns?

Step 3: Go into Training Sessions

If you have already chosen your sales CRM software and added it to your business, now is the step where you have to learn to use it productively. No matter how good of a CRM tool you own, what’s the point if you don’t know how to use it? For your CRM tool to help you streamline the lead management process, conduct a proper training session for your team to use it effectively. If nobody in your team is capable of doing that, you can speak to your provider Sales CRM Software Company and ask them for training before you sign any contract. This ensures that you use your CRM tool to its full capacity, without missing out on something vital.

Step 4: Be on the Lead

After all, you need to drive your team and widen their horizons. This makes a lot of sense as your employees might just forget about 50% of the newly received CRM training as the sessions can only be provided for a limited time. Also, as they eventually and actually start to use the tool, they are likely come up with new, real-world doubts. Therefore, it is suggested that you take extra training or go through the CRM manual to teach yourself and the sales team more about the left out features and also gain some practical knowledge by using the software. It is good for the organization if more employees learn about lead management features. While you will become more efficient and thorough with time, it’s a great deal if you take the lead and be on the front.

Final Words

Sales CRM software has the power to bring profitable changes to your business. Therefore, you should not ignore the success of sales lead management by CRM. Do not wait until the companies move on to a more advanced version of this tool and you end up again being at the back. As we have already discussed, lead management done by sales CRM can save you money, time, and drastically boost your sales while you enjoy high customer satisfaction and increased revenue. What is there that you need more!


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Business on Cloud

5 Ways Cloud Can Make Your Business Save Big Money

For any enterprise, the most remarkable gain is its cost-cutting ability. And acknowledging how physical storage of data is a costly affair, more and more businesses are now turning to cloud alternatives. Taking your business on cloud can drastically change how you operate and function. 

Along with cutting costs, cloud services usually have a lot of to offer, such as data maintenance, management, and security. 

With this goal in our head, let’s discuss how cloud can save your money big time.

Minimum to Low Maintenance Cost

Opting for a cloud service for your CRM software development can substantially decrease your maintenance charges. You may ask, “How?”

Well, moving your business to the cloud implies that you will no longer have to get your IT team to manage your server all the time. Cloud service providers usually look after all the upgrades and repairs, which results in reduction of the expensive hardware upgrade costs while also maximizing your office worthy space. As far as the office space is concerned, you must realize that offices no longer mean rooms filled with innumerable files; aesthetic office spaces are much more preferred by employees than the former. 

Less Paper Usage

If you believe online research papers, a single employee uses at least 10000 sheets of paper in a year. This means that 10 employees would take 10x papers, increasing the cost 10 folds. Using cloud systems can not only reduce your firm’s paper usage and cut these costs, but also be a huge step toward your environment-friendly goals and commitments. 

Moreover, cloud ensures that inter-employee sharing of files or folders isn’t all physical, which involves making multiple copies, but virtual. So, all the employees can access a single file in real-time, boosting productivity. No need to buy paper, a copy machine, or a printer. 

Resource Management

With opting for cloud services, at least 56% of MSMEs have increased their profits. It could indeed be due to the better management of their chaotic data and resources through cloud services. Plus, you can have your data on the cloud be monitored and managed by an expert 24×7 to spot and rectify any vulnerabilities. Through this, you can dedicate your entire time and resources to focus on the other critical tasks to improve your business.


Work Flexibility

With an active internet connection and a valid user ID, you can access the cloud-based CRM software 24×7 from any device. Suggesting that your employee can run your business from anywhere and with any devices as they are not bound to their desks anymore. 56% of business owners believe that this flexibility is more notable about having a business on the cloud.

Ease of Updating

CRM software must be updated systematically as it evolves with time. How do you plan to manage the updating process? The answer is – by not following the old method of manual updating as it takes loads of your valuable resources and time. The cloud CRM software’s updating process is quite easy and if you have the software then you only have to update the software on the server and the rest is immediately and automatically updated.


Taking business on cloud has become a mainstream practice. It doesn’t only reduce your expenses, but significantly makes your work easier. With it, you can focus on expanding your business constantly as cloud can save you money, capital, time, resources, increase productivity, and support better collaboration. 


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Mobile SEO

5 Reasons Why You Need Better Mobile SEO Strategy

A good marketer knows the importance of Search Engine Optimization (SEO), but a smart marketer knows the importance of mobile SEO.

Whatever business you have, your standing out of your competitors will only reflect from a brilliant SEO Strategy. Considering the vitality of SEO, Google keeps up its game. It recently announced a set of official developer resources and recommendations to build sites optimized for mobile use. Therefore, it is wise to build a good mobile SEO strategy for smartphone-modified sites. You have to identify the best alternatives according to your present users, site characteristics, and target market for best results.

You can advance apps in multiple ways – optimizing for app store algorithms, marketing, or only promoting the mobile app through your website. For quite some time, Google has been giving new options to mobile app developers for organic discovery, which is why mobile SEO today should be looked at more holistically.

We have some basic tips for you that can help you boost your Mobile SEO strategy, ultimately skyrocketing your business. Let’s discuss:

  1. Necessity is the Mother

Acknowledging the popularity and heightened consumption of mobile content, search engines are constantly working on ways to search particular content more effectively.

Your web presence is likely to go down compared to your rivals in case you fail to work on optimizing content for mobile. You can only stand tall by listening to the ultimate god of search engines… (You know who we are talking about!)

  1. Redirecting is Key

One important part of optimization many marketers skip is redirecting. You must redirect users to the version of your site best suited for their devices. This is key as it enhances user experience and impacts how #OG Google sees your site.

  1. A Smart Design is a Responsive Design

Responsive, interactive designs are not only smart, but they’re brilliant solutions for your mobile SEO strategy. Basically, a responsive design modifies itself with respect to the user device, and an interactive design gives the users more options to engage on the site. These  can enhance your website a thousand times better and make the user experience the ultimate deciding factor. The consumers will leave the site happy and satisfied, only to come back later with more friends as traffic.

The best reason you should be following these practices is that Google itself recommends them! Read on:

  • Performance – Responsive designs are the fastest; you may avoid using redirects as they sometimes tend to be slow
  • Sharing – Sharing URLs  to social media is way quicker and easier with responsive designs
  • One URL = SEO-Best Practice
  1. Swift Transitions are the Best

The experience of a visitor while visiting your site through mobile is considered as an important characteristic of organic mobile SEO.

Google often reports some common issues with poor-performing sites:

Slow page loading: This is an issue with smartphones given the quality of mobile data networks. Google has some awesome suggestions which can help you to load your mobile site faster.

Irrelevant cross-linking: Don’t link your mobile URL with a desktop URL or some other optimized version, if you have a separate mobile URL. It’s as irrelevant as redundant.

App downloads: While promoting apps on your website, don’t forget to cross check on how the mobile version of your site is being indexed.

Missed redirects: If you redirect users to your mobile site from your desktop optimized site, ensure that they aren’t landing on incorrect or irrelevant pages.

  1. Ups Mobile Content Visibility

You don’t need to keep your separate web and mobile site versions a secret; search engines won’t label your content as duplicate and penalize you.

Given the popularity of mobile content and devices, failing to create a mobile strategy and not optimizing your site for mobile will end up limiting your progress.

So, try to make your content easily accessible on all devices a visitor might be using as it will improve traffic and customer conversions by bringing more potential users to you.


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ECommerce Development

Best Ecommerce Development Trends and Practices for 2021

The Ecommerce has recently seen unprecedented and exponential growth all over the world. Not only this, the ecommerce retail sales are predicted to cross the US$ 45 billion mark by 2021 in India itself! And is expected to reach US$ 62 billion mark by 2023. These ecommerce development stats prove that the industry is currently developing successfully and thereby forcing many sellers to expand to online services. Conversely, the increase in the number of consumers of the sector has led to a parallel increase in ecommerce development services around the world.

Now, let’s discuss the recent ecommerce development trends that kept the industry high in 2020 and are expected to keep the industry up through 2021 as well.

Voice Search Commerce

By 2021, the number of smart speakers users is projected to increase by 18%. This means that the usage of voice search commerce will also rise around the world. Keeping the voice search option on your ecommerce website available is a super smart option as it will definitely increase your sales in the years to come.

So, while developing your ecommerce website or online store, to achieve increased sales revenues, you should consider voice search strategy to serve the up-to-date shoppers.

You can optimize your ecommerce channels for voice search by

  • Adding new Google Assistant and Alexa skills
  • Offering voice-based navigation on your website and/or app
  • Providing a smooth voice search experience
  • Optimizing content to display in-voice queries

AR/VR Commerce

AR (Augmented Reality) and VR (virtual reality) technologies are so widely admired by smartphone users that you can’t imagine! When it comes to an online shopping experience,  users love to see the new possibilities that these technologies can bring. With AR/VR technologies, many industries have been revolutionized and are now perceived as modern in true sense. You might as well feel the ‘future is here’ vibe. 

The AR/VR experts are working vigorously to make this not just a reality, but something ordinary for users. If your ecommerce strategy doesn’t have AR/VR on the top of priority, you don’t know what you’re missing. AR/VR grants your customers to have a 3D, real-world look on the product before they buy it – just as they would, had they been in a real market. This hundred percent enhances the user experience and adds to customer satisfaction.

Social Media Commerce

Social media commerce is nothing but using social media for commercial purposes. It’s a very essential and new trend that can help you achieve higher benefits and profits from ecommerce. These days, you can find a huge customer base on social media due to the integrated experience on it, allowing people to access the best deals for their desired products. 

Being on social media can benefit your business manifold as people follow the profiles of their favourite brands to receive regular updates and in turn shoot their visibility and brand value.

Omnichannel Commerce

As a smart e-business practice, omnichannel commerce has obtained a unique position. Customers now are not bound to a particular channel – they can buy products on different platforms like eBay, Facebook, Amazon, etc. Therefore, your ecommerce development strategy must include this practice considering it integral. 

The Omnichannel experience can be enhanced by:

  • Optimizing the site for mobile gadgets 
  • Offering a personalized user-experience
  • Offering tools like an SAP commerce cloud

Mobile Optimization

Comparing online and offline sales is not a question anymore. Even a child can estimate that people are buying more stuff online than offline as it gives them the alternative to buy sitting in their homes, especially in the current COVID-19 pandemic situation. Even then, the best medium to sell your products and services is not desktop/laptop websites anymore, it’s the mobile versions. Whether app or mobile-optimized websites, people are accessing ecommerce using their smartphones more than any other device. 

This was the trend this year and the same is predicted to sustain in the year 2021 as well. Therefore, mobile apps and websites are where you must find your spot at. 

Now that you know the trends you need to follow, don’t miss out on anything!

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Best Android Apps

Latest Trends for Developing the Best Android Apps

Smartphones and the internet are un-detachable parts of our lives. You just cannot get away from them or ask your customers to as well. Therefore, for any business, the development of a mobile app along with the website should be a top priority. To keep up with consumer demands, you must keep innovating and updating your mobile application as they are always going to be ahead of you, thus demanding the best android apps.

Therefore, mobile phones are one of the most effective tools for making money as people are spending a lot of time online using their smartphones than other devices. In fact, a survey shows that 52% of web traffic is from mobile phones. Also, you can download about a whopping 2.6 million applications from Google Play Store and about 2 million from the App Store, which means that if you don’t have an app, you’re surely losing a great amount of traction and sales already.

We want to help you with developing your trendiest, and hence, the best android apps, so lets now discuss some latest trends in mobile application development.

  1. Chatbots

Chatbots can provide an effective customer relationship by responding to customers instantly. Nowadays, as users are getting advanced, all they need is a little guidance. Chatbot is a messaging tool that engages users on the basis of a preset answer or on the basis of any initial user data. It helps by improvising the customer experience and increasing the conversion rate. Not only this, it can also fully automate your sales and customer support. This is a real business opportunity for your mobile application as it provides better UI/UX services than those who haven’t incorporated chatbots in their apps.

  1. Artificial Intelligence (AI) and Machine Learning (ML)

FaceApp started a new trend where users could add filters to the images to see their older or younger versions using Artificial Intelligence. For the past few years, machine learning and artificial intelligence hold a great position in mobile application development because these industries are expected to grow further and get familiarized with their features properly.

  1. Internet of Things

Internet of things or IoT is essentially a system of computing devices, mechanical and digital machines, objects, or people that are interrelated with each other and provided with UIDs. They can transfer data over a vast network without any human interaction.

The usage of IoT can help in controlling gadgets by only using a mobile phone. It can access information from anywhere at any time on any device. Transferring data packets over a connected network saves both money and time. The automating of tasks can improvise the quality of your business services and hence reduce the need for human interference. An IoT-powered mobile app can help in establishing a connection between your personal digital product like wristwatches or other wearables and your smartphone.

  1. Augmented and Virtual Reality

Augmented Reality (AR) is a real-world experience presented virtually, using computer-generated information, graphics, and technologies. The stickers you use on Instagram and Snapchat are nothing but AR. It can be really helpful for businesses like apparels, wherein the technology can be used in apps for virtual ‘trial’. AR Integration will definitely shape the mobile industry by creating an amazing user experience.

Likewise, Virtual Reality (VR) provides an immersive user experience and can be experienced through devices like VR headsets that make a smartphone work like a VR gadget and provide similar advantages as AR. It would not only make your consumers stay on your app for longer, but also give them the joy of using it.

  1. Blockchain

The blockchain technology is very useful when you want to have an unlocalized, decentralized control over your digital assets. Using this technology in your mobile app can give you better control and enhance security and tracking of your data. Many payment applications have now shifted to using this technology for security purposes and faster transactions.

  1. Apps for Wearables

Due to the given COVID-19 situation, people’s interest in healthcare has grown and wearable smart devices have become a trend. Considering this, more people are purchasing smartwatches and other wearables for diagnostic purposes. By 2022 this market is expected to definitely shoot up as people are well aware of the importance of wearables for medical and fitness purposes.

  1. Apps for Foldable Devices

With new inventions and innovations, smartphone experience can be enhanced through good, stable Operating Systems. When Samsung brought the Foldable OLED display, various Android apps had to be updated to become more responsive. As the folding concept is new to the market, implementation of a proper strategy is needed for the mobile application development accordingly.

Once the unfolding of a device is done, it would provide more space which would lead to an immersive experience for the user. Since they are multi-window, many tasks can be carried out simultaneously, benefiting various gaming applications and video streaming apps.

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