CRM for business

CRM for Business: How Can it Help?

In the digital world we live in today, the success of a business venture depends on Customer Relationship Management or CRM. Adding on, growing social media activities have deepened the idea of SCRM or social media CRM, which is resultantly evolving and therefore being adopted by small and large businesses alike. The use of social media can help you with everything from client interaction and brand enhancement to boosting sales. And to be a brand that stands up to the expectations of all your customers, SCRM is more than just a necessity. 

Here, we intend to familiarize you with the top 3 ways your CRM solution can enable you to manage and boost your brand credibility:

CRM for Succeeding at Marketing

Do you know why entrepreneurs spend so much money on their marketing efforts? It’s because the key to any business for market recognition is branding. For this, using CRM for business can be of significant help. This would help you to gather customer data and understand their preference, which should be your first priority. 

Further, recognition of prospects by your marketing team will simplify the streamlining of their overall efforts. When you provide your prospects with personalized marketing content, it will persuade them more to make a transaction. More than that, if they are happy with your offering, they’re not only more likely to return, but also bring along more customers.

CRM for Gaining Recommendations

Businessmen are well aware of the fact that acquiring new clientele costs more than holding on to the existing ones. This is why CRM for businesses works in the background by focusing on boosting repetitive sales rather than only selling once. Until and unless you have the right CRM machinery, managing thousands of clients is not a piece of cake. CRM software are made by expert software development companies and are designed to reach the targeted customers via preferred channels, at custom times. However, interacting and optimizing your content regularly is a must and is your job. Also note that these tasks are customer-specific and if the prospects realize that you are doing things personalized for them, they will mostly reciprocate by recommending you to their friends. Recommendations when spoken from one to another work are what the leading businesses run on. In spite of being traditional and old school, mouth to mouth recommendations still work the best.

CRM for Customer Support

Although CRM for business is a complete package, it gives even better results when customer support is concerned. As custom CRM software comes with social media integration, it understands the issue and provides an immediate solution to the customer by tracking social media buzz, mentions, etc, and fixes it on that platform of social media. Customers will admire how swiftly you fixed their problem and will get in touch if they have any other requirements. Therefore, for the success of your business, the whole cycle must be wrapped up quickly.


CRM is a complete package that primarily helps you by knowing your customers better, so you can understand who they are, what they want, and who all they can bring along. This can help you to design very specific and personalized approaches that help you succeed at your marketing efforts, gain customer recommendations, and provide customer support – resulting in overall customer satisfaction, which can give your business a direction toward new heights. 

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Sales Leads

Track Your Sales Leads in 5 Simple Steps

If your current business ROI isn’t how you expect it to be, you might want to look into your current sales lead management process. Although you can manage a lead in various ways, if you’re willing to boost your ROI and achieve your sales target, you should be searching for the right tool. A tool that is flexible, is simple to use, and has features to track, guide, and convert sales leads into a reliable consumer-base. By using CRM software, you can handle all of these features without a hassle.


Let’s dive into how sales CRM software can manage your leads and boost your windows of opportunity:

Step 1: Lead Tracking


For any successful business, lead tracking must be the primary job. Sales CRM is really useful when you do not want to rely on papers and spreadsheets to track your sales leads. So, during CRM acquisition, always make sure that your preset or custom CRM tool has the lead tracking feature because some CRM agencies might not be offering it. The prospect can be managed and tracked through lead tracking features throughout the entire sales cycle. The chances of increasing cross-sales and repeated sales are more as this feature collects important information about leads, which you can use to your benefit later in the future.

Step 2: Track Source of the Leads

Once you’ve tracked your sales leads, you now need to track the source. This will provide you with more important information as you will know where it is coming from. This data is crucial because it enables you to know where and how you can find more leads.

The lead source can be tracked very efficiently using a good CRM software. By using this data, you can advance your marketing effort and redirect funds towards the most advanced platforms to gain more leads. Well, if you didn’t already know, Instagram generates higher leads than Twitter. So, do you now know where to use your resource for your forthcoming marketing campaigns?

Step 3: Go into Training Sessions

If you have already chosen your sales CRM software and added it to your business, now is the step where you have to learn to use it productively. No matter how good of a CRM tool you own, what’s the point if you don’t know how to use it? For your CRM tool to help you streamline the lead management process, conduct a proper training session for your team to use it effectively. If nobody in your team is capable of doing that, you can speak to your provider Sales CRM Software Company and ask them for training before you sign any contract. This ensures that you use your CRM tool to its full capacity, without missing out on something vital.

Step 4: Be on the Lead

After all, you need to drive your team and widen their horizons. This makes a lot of sense as your employees might just forget about 50% of the newly received CRM training as the sessions can only be provided for a limited time. Also, as they eventually and actually start to use the tool, they are likely come up with new, real-world doubts. Therefore, it is suggested that you take extra training or go through the CRM manual to teach yourself and the sales team more about the left out features and also gain some practical knowledge by using the software. It is good for the organization if more employees learn about lead management features. While you will become more efficient and thorough with time, it’s a great deal if you take the lead and be on the front.

Final Words

Sales CRM software has the power to bring profitable changes to your business. Therefore, you should not ignore the success of sales lead management by CRM. Do not wait until the companies move on to a more advanced version of this tool and you end up again being at the back. As we have already discussed, lead management done by sales CRM can save you money, time, and drastically boost your sales while you enjoy high customer satisfaction and increased revenue. What is there that you need more!


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Food ERP

Here’s How ERP Helps the Food Safety Industry

The food safety industry is usually disregarded by people in spite of the fact that it plays a major role in saving them from foodborne diseases. Companies of this particular industry do the thankless job by maintaining proper sanitation, preparation, handling and storage of both raw and cooked food. These processes can be made less laborious by using special tools and software like ERP and CRM. 

Not to mention, it’s a fact that the food industry isn’t only in the business for profits but for serving the noble cause of welfare. Therefore, one must not underestimate the measures taken by these companies to make their jobs a success, which isn’t only determined by the profits they make — billions of dollars are blown every year in the treatment of diseases contracted from food.

Clearly, the job is not easy! Unified CRM and ERP can help the food safety industry with their job to work efficiently towards their mission and vision of providing safe food to everybody. 

Some Common Challenges faced by Food safety industry:

One common inadequacy still adopted by some companies in the industry is using legacy systems, which are more likely to be insufficient and erroneous. Legacy systems are also incapable of finding and producing the required reports. If your company uses these systems, you might need to integrate other applications to monitor specific food data. Traditional systems aren’t considered as competent as they can’t record essential information, such as supply chain data, along with precise financial information in order to track profit and losses. 

Now, the question is, how can ERP solutions actually help you? Here’s how:

A Cost-Effective Food Industry ERP Solution

The best of ERP systems offer streamlined and error-free results along with impressive scalability & performance at very reasonable rates. They not only make your job easier but cheaper.

Purchase, Sales and Inventory Manager ERP

Whatever system you choose, you need a purchase module that helps in identifying cost-effective quotations from the vendors around. ERP and CRM solutions for the food industry help you with the process by undergoing validation purposes before generating a purchase order on command. 

Moreover, as you know, inventory is a crucial part of the industry and ERP solutions help you maintain stock at various warehouse locations; this also includes the lot and sterilized items. 

Along with this, there’s a sales module, which supports the preparation of customer quotations with the help of a separate unit tool, the pricing master. This helps with multiple units of measure, which is a must for a food safety industry. Not only this, the solution comes with a credit limit check, so if a customer is found over-credited, the item won’t be allowed to sell to them without authorization. 

The Lot and Serialized Inventory Tracking

The lot and sterilized inventory tracking is essentially helpful in the cases of product thefts. Additionally, expiry dates are also recorded by the system to identify expired items and notify you about the same.

ERP Software for Ease of Finance Accounting

ERP software can also help you maintain the accounts book by using its finance modules. It typically maintains detailed customer, vendor, and ledger accounts data. 

ERP Allows Comprehensive and Real Time Reporting

Proper ERP and CRM software often come with comprehensive tools that grant you the provisions to visually interpret and analyze real-time data and also generate comprehensive reports. Some of these reports can also help you identify your important partners for your business. 

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Readdress your Customer Service KPIs

Whether or not you realize this, the relevance of customer service teams has greatly improved in recent times. Primarily due to the fact that companies aren’t only trying to resolve customer queries, but are actually working on building customer loyalty by personalizing customer experience and interaction. As we’re trying to adapt to a new normal, major firms have revolutionized the way customer services worked. Companies are looking to revamping their operational and channel strategies. They’re using different approaches to build better customer relationship management (CRM) to enhance their services and become more transparent.

Now, as customer demands are increasing and new service channels are being introduced, companies should review the KPIs systems they use to analyze the service team performance.

What you need to do is to redefine ‘success’ and align it with your company’s recently developed expectations and priorities. Conventional success metrics, including customer satisfaction (CSAT), net promoter score (NPS), and average handling time (AHT) might have been relevant over the years, but today we have other KPIs that can help you formulate better CRM strategies; they are:

  1. Customer Effort Score (CES)

Typically defined as the effort put in by customers to get their issues resolved, CES is correlated with customer loyalty. Reduce the CES and you can encourage more people to approach you. This can be done by designing simpler processes and licensing service teams to guide customers on other presumable issues rather than just resolving the present ones.

  1. Channel Performance and Split

Experts globally are focusing on being available on their customers’ preferred channels, such as social media and WhatsApp. The increase in the number of channels has created the need to assess each one’s performance in terms of resolution time and customer feedback. This can help you enhance customer loyalty by bridging gaps and optimising resource allocation.

  1. Customer Retention Rate (CRR) or Attrition Rate

The CRR is affected by how satisfied an interaction with the company leaves the customer. To simplify, a good interaction may not directly increase loyalty, but a bad interaction will definitely end up with customer attrition.

  1. Agent Satisfaction

When it comes to the service team agents’ satisfaction, many companies seem oblivious. Providing the team with the right technology and support can empower the agents, immediately improving their productivity.

  1. Cost per Interaction

Interaction with customers doesn’t happen for free, companies have costs to bear, with phones being the most expensive. Understanding these costs can help you design better user experience strategies. So, you might want to promote cheaper digital channels like WhatsApp and train your team accordingly.

How can Teckmovers Help?

Teckmovers has been providing customer engagement solutions for a substantial period of time. We can help you improve customer service KPIs by:

  1. Reducing CES by employing self-service channels like bots and communities
  2. Keeping in check the performance of different service channels with smart analysis techniques
  3. Empowering service team to increase CRR and loyalty
  4. Automating employee engagement and productivity using AI-driven insights and tools
  5. Promoting a positive service experience, and using low-cost service channels



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