Digital_Marketing

google algorithm

All Important Google Algorithm Updates

Google, the platform is continuously renovating its products and services.

The world’s popular search engine Google takes care of which website it should have to rank. For this purpose, it introduces Algorithm Updates from time to time.

Google’s search ranking algorithm has updated many times since its first release.

If you really want to boost up your Google ranking then you have to keep yourself updated with the Google Algorithm updates. With the upgrades in Google’s algorithm, the SEO Updates come into the action.

Google has some silent judgment makers especially curated to check the quality of content. These Google judges are implemented in such a way that they would prefer quality sites first to index search engine results. The names of these silent judges are Panda, Penguin, pigeon, and more.

These judges directly impact your Google ranking. With the Google Rank Checker, you can verify your rank on google after following conditions issued under Google algorithm updates.

Let us discuss these game changers and search results optimizers in detail.

1-Google Panda

Google Panda evaluates the quality of the content present on your website. Content on the web which is of high quality rewarded with higher ranking positions by Google Panda. Google panda determines the SEO of your website and ultimately improves or decreases your Google rank according to content.

google panda updates

Google panda hates

  • Duplicate Text
  • Spinning of Articles
  • Useless content
  • Spamming of content

If you really want to optimize your website under the Google Panda recommendations than you should enhance the quality of the content on your website.

2-Google Penguin

Penguin checks the links of a website. In fact, there are a lot of things which are common between Penguin and Panda.

What is Google Penguin Updates

Penguin helps in indexing a website using the external links your site has. Generally, Penguin helps more effectively when backlinks are

  • from the similar content webpages
  • from the high authority websites
  • given to your site are from different domains

The conclusion comes out from the Google Penguin update is that it only indexes your website on the behalf of valuable external links.

Links from the unusual sources create a negative impact on the ranking of your website. To figure out this, the job is in the hands of Google Penguin.

Google Penguin Hates

  • Buying of backlinks In exchange for money or products
  • The unnatural use of keywords

If you think you are under the impact of Google Penguin then search on the web for a backlink checker tool. Figure out all the negative links to your website and try to get them down manually or you can use the Google disavow tool.

3-Google Pigeon

Have you ever heard about Local SEO? There are a lot of ranking factors involved in it.

Nowadays, Google is using two algorithms one is for the traditional search another one is for the local search.

What is Google Pigeon Updates

With the Google Pigeon update, Google is now able to give rankings to the website with respect to the business location and distance from the user.

There is no way to resolve the issue regarding the distance between your business and the user. In fact, there is a positive point. The users who are in your location are never far away from you to grab. Your website will appear higher in search results.

Use keywords that are popular in your location. It will help you to drive more local traffic.

These are some of the Google updates that you have to keep in mind while growing your business online.

Share these Google Algorithm Updates to the people who actually need it.

Hope you liked this blog!

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Digital Marketing

Latest Digital Marketing Strategies

In this era of Artificial Intelligence, the definition of Digital Marketing has been changed. Now, it’s not up to running paid campaigns. There is something interesting added to it.

What worked for you last year in 2018 will not be useful anymore in 2019. Some new internet marketing tactics and strategies have been discovered.

Digital marketing is a broad field of opportunities for medium and small industries. Everyone is not able to create enough impact on their customers through their products and services.

If you don’t use online digital marketing services with the way of 2019. Then you will not be able to rule the industry anymore, even your products and services are up to the mark. So, you have to work on modern search engine Marketing Services to enhance your performance within the industry.

Here we are with some strategies that you shouldn’t miss in 2019.

  1. Artificial Intelligence (AI)

Artificial intelligence is spreading worldwide at a rapid rate throughout the world.

Things that artificial intelligence can do better

  • you can target the audience of a particular location with AI
  • AI can analyze the behavior of your customers
  • AI Accelerates ROI while saving money

This, we can say that in the coming years is going to boost online marketing.

  1. Videos

As you can notice around your social media feed, there are a lot of video advertisement campaigns going on. It’s all just because video grabs attention more effectively than the text-based campaigns.

Big Giants in the online marketing industry have performed a lot of experiments and reached out to the conclusion that approximately 52% of the customers watch videos before buying products online.

  1. Voice searches

Have you ever tried that you can get any answer just with a voice search with the help of Google Assistant on Android and Siri or iOS? Here voice search is a game-changer in the digital marketing industry.

It’s 2019, over 3.5 billion of purchase performed using voice search every day. Every digital marketing agency has now to focus on search engine digital marketing.

Put efforts to make your web page Voice Search Friendly.

Focus on the keywords that people often used while doing voice searches.

  1. Chatbots

Chatbots have now become one of the digital marketing trends as the integration of advanced technology has been increased.

It is just due to the fact that people can solve queries without any wait through chatbots.

  1. Influencer Marketing

One of the most growing digital marketing strategies is influencer marketing. This is a type of word of mouth marketing focused on key leaders to drive your services to the customers of a particular niche.

Today, influencers playing a major role in attracting customers for brands.

Influencers can be anyone with having a large number of fan following. Some of them are –

  • Celebrities
  • Instagrammers
  • YouTubers
  • Vloggers
  • Bloggers
  1. Visual Searches

 This digital marketing strategy is going to boom in 2019.

After the internet giant, Google came out with Google lens. Visual searches came into action. The lens allows the user to snap a photo of an item and searches it on Google. It gives the opportunity for users to find similar products and the perfect to buy them online on the web.

Conclusion

As technology is evolving day by day, you have to be updated with it. You should always try to do experiments. Always go for the modern techniques that are coming out in Digital Marketing Trends.

What are your digital marketing strategies? let us know in the comment section.

Share these Digital Marketing Strategies with the one who actually needs it.

Hope you liked this blog.

For more interesting blogs please visit Teckmovers Solutions Pvt. Ltd. (Internet Marketing company in Gurgaon)

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Linkedin Network

How to Grow Your Network on LinkedIn?

Many years back getting a job was literally a tough task. This was making people run errands to full fill their needs. But nowadays in this era where the connection landscape is spreading through Social Media Companies like LinkedIn, Facebook, Twitter, etc. Here net-work helps you in getting good work by an easy click.

One of these social networking sites which are built specifically for the business sector is LinkedIn. Not like other social media like Facebook, Twitter, etc. LinkedIn is mainly allowing people to establish and build their professional careers. This so-called employee-oriented site helps in gaining the attention of people from the respective field and getting you the optimal job which you are looking for.

To get attention from the most efficient team or company, you need to have a powerful bio and immense connection. These two factors mainly help in fetching you the best career. Increasing the connection is not an easy task as in other social networks.

LinkedIn is available with the basic membership and premium subscriptions. With non-subscription or basic membership, an individual can establish connections only with the people he knows or worked with prior. But with the paid version one can get better access to increase their contacts.

How to Enlarge Your Network on LinkedIn?

Having an attractive profile: make sure to build a profile that has the ability to allure people. The first and foremost is attaching a clean focused professional picture, not a candid one. Do this using image optimization so that the quality of the picture remains the same and uses less time to load.

Next comes to headline, where you have mentioned what you are doing. This is very important in establishing your contact as the headline may nudge through the people’s memory and helps in remembering you or will likely to connect with you if you are of the same field. This helps in increasing the followers on LinkedIn.

In LinkedIn people not only look into your profile they evaluate you by the information provided on LinkedIn. So having powerful content is a must. Make sure to do Content optimization to your profile and add respective keywords of your work sector.

Joining groups on LinkedIn and creating connections with the people of interest is another way to increase the number of followers on LinkedIn. This social media site will suggest you with some groups which match your profile. If you want to search for more groups optimize your content by adding other keywords and do the search. Simply joining the group will not fetch you much. You have to be active in the group participating in the discussions and all makes you get noticed from the persons of your field.

This Social Media Company is helping many entrepreneurs, job seekers, professionals, etc, to become more successful in their sector. This so happens by building a large network of connections on LinkedIn. Follow the steps which are explained above to increase the followers on LinkedIn and become triumphant in your field.

Hope you liked this blog!

For more interesting blogs, please visit Teckmovers Solutions Pvt. Ltd. (Social Media Marketing company)

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Google Ads

The Ultimate Guide to Google Ads for 2019

Nothing can beat the experience of having high traffic consistently to your site. But how could it be possible? The answer is Google Ads. Google Ads surprisingly brings out innumerable benefits no matter your business is small or big.

Wondering, How Does Google Ads Work? You will get the Google Adwords tutorial for beginners to guide to place Google ads 2019 perfectly.

Its quite simple and works of minutes to settle the Google Ad campaigns. You will know here, how to use Google Adwords and attain maximum output:

#1: Google Ads Account

Open Google Ads Home Page beforehand. Now tap on the button, ‘Start Now’. Direct to Adwords dashboard now so that you can get maximum control and flexibility in managing and running these campaigns.

#2: Initiate Google Ads Campaign

Now tap the blue button with the + symbol for the new campaign. As the main purpose is to get the maximum lead of business, so you can choose here the campaign suits your requirements the most by selecting the option, ‘Search’ campaign, and tap on ‘Continue’.

#3: Campaign Audience

Here, location plays an important role. Google Ads Bidding Strategy plays an important role wherein, you can choose the campaign after bidding for the best strategy. The audience you want to target can be directly targeted by performing this step wisely. Open location options and select the most appropriate option for you. It’s a great way to focus on the audience you want to target the most.

#4: Display and Gmail Campaign

Select the right display and Gmail campaign now for better output.

Get ready to rock!

This is the way to set up Google Ads, but How To Use Google Adwords for free and what should you keep in mind before doing so, get the guide here:

Even after setting the Google Ads, people face failure because they don’t know how to actually use it. Go through the terms you must understand and work accordingly:

  • Keyword Terms
    Make testing and tweaking an inseparable part of your Google ad strategy. Don’t make broad keywords in ads because it will get fewer clicks.

 

  • Ads must correspond to the search
    You need to justify your ad content with the search results. If ads displaying to the wall don’t get relate to the searches of the audience, then the chances are less of getting a positive outcome.

 

  • Hike up the Quality Score
    You need to work on the quality score of your ads. Google can inform you of your rank, but to improve it by thoroughly keeping an eye on everything is up to you. With a high-quality score, the chances are more that you will get maximum views’ attention comparing low QS.

 

  • Attractive Landing Page
    Using Google AdWords doesn’t just end up in showcasing your ad. The visitor must have a great experience after clicking on it. The landing page must be attractive enough to show the right content quickly that you promised them while showing your ad.

Follow-Up

There’s no doubt that Google ads can change the game. Just follow the above-mentioned criteria step by step and let your business, rock in the online world. If you want more clarifications on it, then you can share your point in the comment section. We are pleased to offer you the best solutions and guide you at every step.

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Optimize Images

9 Steps to Optimize Images For SEO

The visual world, we’re living in, don’t let us ignore the value of optimization. Not just it makes your write-up or site appealing but also gives a hike in business ranking on the search engine. So, you can’t just overlook it!

It’s a great way to fetch considerable traffic. But what’s the way to do it? Simply putting any of the images from Google will not serve a purpose, until & unless that image is optimized. The Best Web Development Company serves the real purpose in making yourself visible on the web via optimizing the images.

Before revealing the secret steps to optimize the images, first let me clear you, picking the right image is utmost NECESSARY! If you haven’t invested your time in finding the relevant image to your content, then obviously all your efforts will be futile. So, before optimizing it for SEO purposes, it’s essential to choose the right one.

Here’s the way to optimize the images for SEO purposes:

#1 Image Size

How do you feel when you open a site and its image doesn’t load on time? Frustrating, right? The reason for unnecessary loading is the wrong image size. Firstly, keep this thought at bay that you will make changes to it after uploading to the site. Mind it! For this, you can compress the image which will keep your storage space small and make the dimensions big. So, you will get the full benefit of uploading to the site.

#2 File Name

After compressing the image to the right size, the next step is to give the right name which must be simple and descriptive at the same time. Giving the right name to your image would mean, you are giving the right way to search engines to reach your image. Use a hyphen to separate the image title and make it look good.

#3 ALT Tag

Even after giving the right name, it’s not easy for search engines to identify your content. So, here, adding ALT tag becomes imperative which eventually describe the image. You can further add local modifiers and keyword to ALT text which will be helpful in locating the business too.

#4 Image Title

Don’t take the image title with the name it is saved. Rename it, use appropriate keywords and keep it engaging.

#5 Relevant Text Surrounding the Image

Although captions don’t leave a direct impression on SEO, yet it can enhance the user experience to the next level. choose the words surrounding your image wisely and let the users remain more time on your wall by reading engaging captions.

#6 Geotagging

Add metadata like longitude and latitude coordinates to the image which would tag it with your location. The top PPC Company In Gurgaon can make it happen and let the traffic reach you easily via your image.

#7 SiteMaps

You can add sitemap with an image which will help Google discover you more easily. In the Sitemap, you can add image tag and in this way, images can quickly be recognized. It provides a direct communication link to Google.

#8 Structured Data

Structured data means you are getting displayed in the great and the top results of search engines. For images, recipes, videos and all other visual ways, structured data proves as a savior and get the firm support of Google.

#9 Anchor Text

Using proper keywords and adding a link to the text that directly opens up in the image, are the ways of using anchor text. This will also hike up the ranking of your content on Google.

Follow-Up

These are definitely the best practices and absolute steps to follow for the proper SEO optimization of images. You can resort to the top Web Development Company for having great results as they thoroughly know the process of optimization and can lead to excellent outcomes for sure.

Hope you liked this blog regarding Steps to Optimize Images For SEO!

For more interesting blogs, please visit Teckmovers Solutions Pvt. Ltd. (Website Development company in Gurgaon)

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