Google, the platform is continuously renovating its products and services.
The world’s popular search engine Google takes care of which website it should have to rank. For this purpose, it introduces Algorithm Updates from time to time.
Google’s search ranking algorithm has updated many times since its first release.
If you really want to boost up your Google ranking then you have to keep yourself updated with the Google Algorithm updates. With the upgrades in Google’s algorithm, the SEO Updates come into the action.
Google has some silent judgment makers especially curated to check the quality of content. These Google judges are implemented in such a way that they would prefer quality sites first to index search engine results. The names of these silent judges are Panda, Penguin, pigeon, and more.
These judges directly impact your Google ranking. With the Google Rank Checker, you can verify your rank on google after following conditions issued under Google algorithm updates.
Let us discuss these game changers and search results optimizers in detail.
Google Panda evaluates the quality of the content present on your website. Content on the web which is of high quality rewarded with higher ranking positions by Google Panda. Google panda determines the SEO of your website and ultimately improves or decreases your Google rank according to content.
Google panda hates
- Duplicate Text
- Spinning of Articles
- Useless content
- Spamming of content
If you really want to optimize your website under the Google Panda recommendations than you should enhance the quality of the content on your website.
Penguin checks the links of a website. In fact, there are a lot of things which are common between Penguin and Panda.
Penguin helps in indexing a website using the external links your site has. Generally, Penguin helps more effectively when backlinks are
- from the similar content webpages
- from the high authority websites
- given to your site are from different domains
The conclusion comes out from the Google Penguin update is that it only indexes your website on the behalf of valuable external links.
Links from the unusual sources create a negative impact on the ranking of your website. To figure out this, the job is in the hands of Google Penguin.
Google Penguin Hates
- Buying of backlinks In exchange for money or products
- The unnatural use of keywords
If you think you are under the impact of Google Penguin then search on the web for a backlink checker tool. Figure out all the negative links to your website and try to get them down manually or you can use the Google disavow tool.
Have you ever heard about Local SEO? There are a lot of ranking factors involved in it.
Nowadays, Google is using two algorithms one is for the traditional search another one is for the local search.
With the Google Pigeon update, Google is now able to give rankings to the website with respect to the business location and distance from the user.
There is no way to resolve the issue regarding the distance between your business and the user. In fact, there is a positive point. The users who are in your location are never far away from you to grab. Your website will appear higher in search results.
Use keywords that are popular in your location. It will help you to drive more local traffic.
These are some of the Google updates that you have to keep in mind while growing your business online.
Share these Google Algorithm Updates to the people who actually need it.
Hope you liked this blog!