Web Design and Development

Real Estate Web Portal

Best Tips for a Real Estate Web Portal

If you are into real estate and already have an online presence, we assume that you’re halfway there and you already know the importance of having a quality real estate web portal. Well, if you are yet to start, it’s never too late, right?

To begin with, having a website is the bigger part of it but isn’t enough to keep your business topping the charts. You need a real estate web portal that has all the most recent technology and features. 

How a Real Estate Web Portal Helps

The craze of the internet has taken over all across the world, hence, the widespread use of the internet directly means that the majority of people use the web to seek real estate listings. Bad quality sites won’t bring people but the right real estate web portal will save your time by clearing many customer’s queries even before they try to call you and will make you look professional. Professionalism tends to trust and makes people much more likely to buy the home.

Real Estate Web Portal Tip 1: Use an MLS Software

MLS integration helps your clients view all listings for the area they are searching, and if you want to hold them on your real estate web portal for a longer period then MLS integration is crucial. People are most likely to leave a website that doesn’t fulfill their expectations. Therefore, using MLS software on your website prevents that problem and will grab people’s attention to your brand. They will see all the listings next to your logo and brand information while keeping you at the front of their mind.

Real Estate Web Portal Tip 2: Enhance User Experience

Along with MLS integration, your site also needs to focus on the users’ experience from the time they land on your website to when and why they leave. Remember that the following is likely to make a difference to how long your prospective customers will stay on your website: 

  1. Loading speed
  2. Easy of navigation
  3. Availability of blog

Fast loading speed means users only have to wait for seconds for your pages to load after clicking a link. Reducing the number of videos and photographs on your page will load a site fast. Upgrade your hosting package to increase your loading speed. Ease of navigation, on the other hand, means that when users visit your website, they need the information without too much stress. High-quality photographs give your visitors a look at the homes in which they are interested, and will be prepared to call you for more information if they like what they see. Today, most people go online from their mobile phones and other portable devices, therefore, having a mobile friendly design is another vital part of creating a good user experience.

Real Estate Web Portal Tip 3: Market, Market, Market!

Owning a real estate web portal with MLS software and a great quality user experience is the right way to start but you must also market your website to get it in front of the right people as well. You can reach the right people through Facebook marketing, Google pay-per-click, and a number of other platforms. Search Engine Optimization is what you must not miss. Marketing is something that can help relevant and organic people who are looking to buy property visit your website. Not only does this save time and energy, but takes you one step closer to landing a deal. 

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ECommerce Development

Best Ecommerce Development Trends and Practices for 2021

The Ecommerce has recently seen unprecedented and exponential growth all over the world. Not only this, the ecommerce retail sales are predicted to cross the US$ 45 billion mark by 2021 in India itself! And is expected to reach US$ 62 billion mark by 2023. These ecommerce development stats prove that the industry is currently developing successfully and thereby forcing many sellers to expand to online services. Conversely, the increase in the number of consumers of the sector has led to a parallel increase in ecommerce development services around the world.

Now, let’s discuss the recent ecommerce development trends that kept the industry high in 2020 and are expected to keep the industry up through 2021 as well.

Voice Search Commerce

By 2021, the number of smart speakers users is projected to increase by 18%. This means that the usage of voice search commerce will also rise around the world. Keeping the voice search option on your ecommerce website available is a super smart option as it will definitely increase your sales in the years to come.

So, while developing your ecommerce website or online store, to achieve increased sales revenues, you should consider voice search strategy to serve the up-to-date shoppers.

You can optimize your ecommerce channels for voice search by

  • Adding new Google Assistant and Alexa skills
  • Offering voice-based navigation on your website and/or app
  • Providing a smooth voice search experience
  • Optimizing content to display in-voice queries

AR/VR Commerce

AR (Augmented Reality) and VR (virtual reality) technologies are so widely admired by smartphone users that you can’t imagine! When it comes to an online shopping experience,  users love to see the new possibilities that these technologies can bring. With AR/VR technologies, many industries have been revolutionized and are now perceived as modern in true sense. You might as well feel the ‘future is here’ vibe. 

The AR/VR experts are working vigorously to make this not just a reality, but something ordinary for users. If your ecommerce strategy doesn’t have AR/VR on the top of priority, you don’t know what you’re missing. AR/VR grants your customers to have a 3D, real-world look on the product before they buy it – just as they would, had they been in a real market. This hundred percent enhances the user experience and adds to customer satisfaction.

Social Media Commerce

Social media commerce is nothing but using social media for commercial purposes. It’s a very essential and new trend that can help you achieve higher benefits and profits from ecommerce. These days, you can find a huge customer base on social media due to the integrated experience on it, allowing people to access the best deals for their desired products. 

Being on social media can benefit your business manifold as people follow the profiles of their favourite brands to receive regular updates and in turn shoot their visibility and brand value.

Omnichannel Commerce

As a smart e-business practice, omnichannel commerce has obtained a unique position. Customers now are not bound to a particular channel – they can buy products on different platforms like eBay, Facebook, Amazon, etc. Therefore, your ecommerce development strategy must include this practice considering it integral. 

The Omnichannel experience can be enhanced by:

  • Optimizing the site for mobile gadgets 
  • Offering a personalized user-experience
  • Offering tools like an SAP commerce cloud

Mobile Optimization

Comparing online and offline sales is not a question anymore. Even a child can estimate that people are buying more stuff online than offline as it gives them the alternative to buy sitting in their homes, especially in the current COVID-19 pandemic situation. Even then, the best medium to sell your products and services is not desktop/laptop websites anymore, it’s the mobile versions. Whether app or mobile-optimized websites, people are accessing ecommerce using their smartphones more than any other device. 

This was the trend this year and the same is predicted to sustain in the year 2021 as well. Therefore, mobile apps and websites are where you must find your spot at. 

Now that you know the trends you need to follow, don’t miss out on anything!

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Custom Website Designing

Why Custom Website Designing is Better Than Template Website Designing

Whenever a person has to buy a product or a service, the first thing they do is surf the internet. Therefore, a website becomes the web office where consumers reach after searching on the internet. Consequently, online web presence is very important for brands in today’s business world. Along with the information, modern websites help users to know more about the seller’s products and services, business health, and more. So, you should make it a point that custom website designing is a must.

To ensure that people visit your website and also stay on it for a considerable amount of time, you must have an attractive and comprehensive website that covers all aspects of your business aesthetically.

You can develop a website in two ways, which are – Template-driven website and Customized Website Design

Template-Driven Website

A template-driven website is a ready-to-use pre-designed web page. All you need to do is plug in the content and images like on Wix, Squarespace, etc. – these don’t require a lot of time and money for developing.

Custom Website Designing

A customized website design is specifically developed as per your requirements. The language, platform, design, etc. are chosen to meet your business needs. Plus, it is more favorable than template-driven websites for many reasons.

Benefits of Custom Website Designing over Template Website Designs:

 

Custom designed websites are preferred more by the audiences to create a great impression as compared to the template website design, even though it provides great features at relatively lower rates.

Here’s why:

Custom Website Designing Offers an Eccentric Design

Custom website designing means you can give your website any layout or design that you want, which can easily grab visitors attention and make your online business stand out from your competitors.

On the other hand, template-driven website designs are available at a way low rate, which means many other businesses may be using the same template as yours, leaving less room for individuality.

 

Custom Website Designing Supports Digital Marketing 

To achieve good search engine rankings, you can fully customize your website design and apply all the known good SEO practices, whereas template designs come with limited options for digital marketing or SEO.

A Custom Website Design is More Personalized

You can fully personalize your website when you go with a custom design. You can choose whatever functionalities you like and integrate many APIs to facilitate your consumers.

You can always modify per your needs and trends with respect to navigation, graphic designs, themes, colour schemes, and layouts; the templates only come with restricted customizations.

Custom Website is Way More Secure

You don’t have to worry about your Cyber Security as a custom website can be developed with every possible prevention from various cyber threats.

Custom Website is Easier To Manage

A custom website can be easily managed with its own user-friendly software like CMS while the template-driven website has too many features making its backend very difficult to be managed.

Custom Websites are Usually Mobile App Friendly

The Template Driven website usually gives the mobile version of the website rather than the mobile app as compared to the customized website with which mobile app development can be made effortless.

Custom Websites Allow More Branding Options

With custom designing, branding is very much more efficient as you can create a website more readable, more attractive and appealing to the visitor’s eyes. Well, nothing would bring better branding than the custom web design.

Custom Website Designing Can Result in Higher Conversions

You can easily integrate a software like LMS and ERP, CRM to your customized website. If given a good and quick response, all website inquiries can directly be sent to the centralized software, from where prospects can be easily converted into buyers.

Custom Website Designing Can Build Your Reputation

A custom website will not only promote your business but also make it reach new people and engaging them will further increase your visibility. And, as you know, a website with more engagement and visibility has a reputation of gold!

Conclusion:

Chances of getting more online visibility over others are only possible when your audience finds your website the best. You can use custom website designing to easily enhance your branding and elevate the look better.

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Web Development

10 Important Web Development Frameworks of 2020

As the world has shifted to the new normal to adapt to the COVID-19, the otherwise repulsive systems have shifted online too. With the advancement of the digital world and the development of business assistance tools, the customer base is now considered the actual king. Therefore, the market now works from the customer perspective, which means that websites have to be developed according to the personalized needs of each customer type. Here, we will discuss the most popular and important website development frameworks for the year 2020.

Language: Key to the Framework of a Website

Similar to any spoken language, systems also have languages that they use to take and understand commands. This is the language that web developers use to design codes on which a website is built. Therefore, language is key to the framework of any website.

Frameworks: Backbone of Web Development

A web framework is a basic structure on which a website is built or to be built. As codes lie at the foundation of a website, a set of codes lay the framework of the website. These frameworks can be worked accordingly by adding or subtracting codes as per planned design for the website.

These frameworks can be thought of as a cake base: you can either get one from the market and decorate it as you like, or make it at home from scratch.

  1. Angular JS

Popular websites with this framework: Netflix, Amazon, Youtube on PS3, etc

Language:  JavaScript

Angular, originally developed by Misko Hevery and Adam Abrons, is a framework by Google. The framework is used to build large-scale, high-performance web applications.

  1. Laravel

Popular websites with this framework: Crowdcube, Deltanet Travel, About You, etc.

Language: PHP

Created by Taylor Otwell in 2011, Laravel is a modern framework that follows the Model-View-Controller (MVC) architectural pattern. Moreover, it is popular because of its ease for making robust applications. You can start learning and developing it with Laracasts with the help of the many tutorials it offers.

  1. Express JS

Popular websites with this framework: Twitter, Storify, Myspace, Accenture, etc.

Language: JavaScript

Express is a minimal yet flexible framework providing a robust set of features for developing mobile and web applications. It is an easy and fast framework that facilitates the rapid development of Node.js based applications.

  1. Ruby on Rails 

Popular websites with this framework: AirBnB, GroupOn, Shopify, Github, etc.

Language: Ruby

This is a productive framework developed by David Heinemeier Hansson and can be used to produce an application at least 10 times faster than a typical Java framework. Additionally, Ruby on Rails has everything you would need to create a database-driven web app using the MVC pattern.

  1. Django 

Popular websites with this framework: Instagram, Quora, Pinterest, etc.

Language: Python

Django is a framework popularly is used to build top quality apps. It is incredibly fast, versatile, as well as scalable. The best thing is that the framework itself facilitates security.

  1. Spring

Popular websites with this framework: MIT, Allocine, Mascus, etc.

Language: Java

Developed by Pivotal Software, Spring is a favourable application development framework for the Java enterprise. It is especially popular for its use in the development of high performance, robust web apps.

  1. Meteor

Popular websites with this framework: PolicyBazaar, Telescope, etc.

Language: JavaScript

Meteor is a considerably simpler way of building realtime mobile and web apps. You can perform rapid prototyping and produce a cross-platform code. Also, it also has a cloud platform Galaxy, which substantially improves deployment, monitoring and scaling as well

  1. React JS

Popular websites with this framework: Uber, Facebook, Dropbox, AirBnB, etc.

Language: JavaScript

React, developed by Facebook, is considered as the best alternative for a UI web development. Its declarative method of programming is compatible with HTML and super friendly with SEO. It is popularly opted for producing high-performance web apps. React is designed with state tracking, so you don’t have to trace program flow. It also follows MVC.

  1. Vue JS

Popular websites with this framework: Apple, Trivago, Google, etc.

Language: JavaScript

It is another specialized framework popularly used to create single-page and dynamic UI. Easy to use and small in size, Vue can help you create applications fast.

  1. Ember

Popular websites with this framework: Twitch, LinkedIn, Oyo, etc.

Language: JavaScript

The regular updates by the developers have made it the safest. You can create scalable single-page web apps by incorporating best practices, patterns, and common idioms.

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Website Designing

Importance of Website Designing for Your Business

You might be running your business in a balanced way even without the internet. But now, the entire scenario has been completely due to this global pandemic. Now people are more internet savvy and they prefer to explore online for any products or services they need. Therefore if you don’t have an online presence of your business, you can’t beat the competition in the market.

There are is number of importance of website designing for your business, but there are a few major importance on the behalf of clients who want their website which is responsive, user-friendly, and easy to navigate. A good web designing company is always supposed to develop a website that can determine your business growth because website designing is a substantial investment for companies.

Here we are going to discuss a few major benefits of good website designing services as follows:

1. Navigation

A website is a collection of so many web pages that depend on your business and its structure or plan. A website with easy and clear navigation attracts users to your website and helps to retain them. A well navigated & developed website allows users to explore your website very well. Good website navigation helps visitors to reach their destination desired page without any hassle.

2. Brand Uniformity

Your brand represents your products or services to your customers and your website is the platform to showcase your products/services. Each web page of your website should have a clear picture of your business or brand that your visitor should clearly understand. All the content on your website whether it is visual or text defines your business and allows the user to make the decision for purchasing the products or services.

3. Engagement

A good website should have an appealing, exceptional, and user-friendly layout so that users can get engaged with your website. The content of your website should catch the users’ eyes because this is the point where your engagement starts. That’s the reason you have to choose the best website designing company for your business that can understand your target audience and design your business website accordingly.

4. Minimum Loading Time

Most of the visitors get exit from your website when your website or web pages takes much time to load. No matter how well-designed your website is if it takes time to load no user will give time on your website which makes a poor impact on your traffic. Your website takes so much loading time when it isn’t designed well that doesn’t compress images, optimize files used on your website. There is a number of elements such as CDNs, minification, fast web hosting, image optimization, etc to reduced website loading time.

5. Search Engine Optimization Strategy

A good website designing company focuses on the On-page SEO strategy to improve or maintain the ranking of your website in search engine result pages (SERP). During the website designing process, the designer is supposed to put the right and top keywords related to your business in the HTML based texts such as header, tags, titles, etc. This activity enables search engines like Yahoo, Google, or Bing to find your site and rank it accordingly. A better SEO strategy at the time of web designing gives a better ranking on SERP. The On-page SEO strategy of your site directly leads to the process of crawling and indexing of your website.

6. Lower Maintenance Needs

Choosing a good web designing company is a very important decision that determines your future requirements regarding website maintenance too. As web designing is an expensive investment, it should be designed in way that won’t take so many maintenances again and again. When your website takes less maintenance, you can focus more on the other activities apart from website maintenance.

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