App Store
Posted by: teckmovers

Google Play and App Store Ranking Factors

While developing your desired app is nothing less of an achievement, your job doesn’t end there. You really need to focus more towards acquiring users. For instance, if a user types a keyword associated with your app, then the app store should pop your app name in the search results. To achieve this is very challenging.

Adopting App Store Optimization (ASO) is must boost your app downloads. In the digital competitive market, Google Play Store and Apple App Store are where all new apps are launched and these stores use complex algorithms to sort search results based on the relevance.

App Store V/S Google Play

Both Apple and Google Play stores have some similarities as well as major differences. Through this article, you will understand which ranking factors fit for both stores.

How App Stores Rank Apps

Name of the App

In both Google Play and App store, the title name of your app is the most important ranking factor. So including keywords in your app title will surely drive more users to download your app.

The Google Play Store has a character limit of 50; when a user searches, it only provides the title and icon. Therefore, you must use keywords wisely in your title. On the other hand, the Apple Store’s character limit is 30, and it will only show additional elements such as subtitles, icons, and titles based on the user’s search term.

Reviews and Ratings

App ratings and user reviews are also taken into consideration by Google Play and Apple stores. So, try making your app better to get better reviews and ratings and you will certainly get a higher ranking.

Users can write reviews for Android apps anytime unlike iOS apps where developers ask for a review only three times a year.

App Icon

Always try creating something distinctive, catchy, and best fit to other industry standards to generate more downloads for your app.

Searching on Google Play will only show icons and titles whereas search results in the App Store show screenshots from the app as well, presenting you the opportunity to engage a user with appealing visuals showcasing your product’s prime features.Rankin

Visuals and Videos

Make sure that your screenshots are effective enough to tell a full-length story about your product because the app’s prime features are shown through the screenshots and videos in app stores.

You can add up to eight results in Google Play and also allows you to add promotional videos but the app store only includes up to three videos and ten visuals. Thus, both play a vital role in conversion rate optimization.

Short Description/Subtitle

The subtitling segment you see in the Apple App Store is similar to the short description segment found in the Google Play Store. The key motive of this segment is to make your users and search engines understand your app’s functionality.

In the Google Play Store, the character limit is 80 for the short description segment, whereas the Apple Store allows only 30 characters.


Keywords let search engines understand the motive of your app and acknowledge your industry.

The Google Play algorithm effortlessly finds out keyword density within the app title, description, and subtitle. Remember that SEO rankings will get affected if you do keywords spamming or stuffing.

In the Apple App Store, you can add a keyword with a 100-character limit and use many as you can.

Long Descriptions

App description tells users about the app’s value and its main features. Therefore, in the Google Play Store, write long descriptions while maintaining a keyword density between 2 to 3%; you can also use emojis to make them more catchy. The Apple App Store allows you to write short descriptions but doesn’t allow you to add emojis.


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