Important Features of an Ecommerce Website

Important Features of an Ecommerce Website

Important Features of an Ecommerce Website

In the era of the internet, every business has its online presence. Ecommerce website is the platform where you can run your business; you can sell your products online. Well-designed e-commerce must have a few major characteristics to grow your business online. Teckmovers solutions build well-designed eCommerce websites along with all the important features to help the merchant and customers involved in a particular transaction.

In this article, we’re going to discuss a few major important features of the eCommerce website you must have on your website.

1. User-friendly Website

As per studies, 76% of customers show their interest in websites that are easier to use. There is a concept named K.I.S.S. adage (Keep it Stupid, Simple) which is all about keeping simplicity in the design. This concept helps your website to get more traffic easily and retain the users. Similarly, a simple website attracts buyers to shop on your website due to an easier purchasing process.

There are a few points that help in keeping your website simple.

  • By using search functionality with the help of an autocomplete feature.
  • By maintaining cost-effective and visual navigation.
  • Use pre-populates forms.

2. Mobile Compatibility

A good eCommerce website is supposed to have proper compatibility with not mobile devices, even with all the screens. You must ensure that your eCommerce website has a responsive design for mobile users. Techmovers solutions is the best web development company in Gurgaon that provides highly responsive eCommerce websites for mobile and other screens as well. Good responsive or mobile-friendly websites are highly considered by Google for ranking purposes.

3. Fast Loading Time

The study says that up to 40% of online shoppers or users prefer to leave the website when it takes more than 2-3 seconds as loading time. If your website takes more loading time, it will increase the bounce rate of your website that will impact your conversion rate and ranking as well. Teckmovers solutions provides such web designing services that take lesser time to load and helps you to retain the users on your website.

4. Easy Navigation

Generally, eCommerce websites have to face many challenges in terms of navigation of the website as per users’ views. The major reason for navigation issues is the presence of a number of products on the website. Especially department stores have heavy data of their products to upload on the website must have a design with more careful navigation. In this case, user testing helps a lot to improve the navigation of your eCommerce website. Your eCommerce website should have such easy navigation that the shopper or user must easily find out the products he/she is looking for on your website.

5. Site-Wide Search

Navigation is one of the critical factors for a website though; the search feature deals with ease in finding the products on your website. Many times visitors or shoppers may face difficulties while finding out certain products on the website. So that good navigation along with effective site-wide search features makes your eCommerce more user-friendly and gains more conversion rate.

6. Product Showcase & Easy Checkout

An eCommerce website is supposed to showcase multiple products in an effective way to the shoppers. A good product showcase attracts visitors to buy your products. There are websites which are using a large homepage to promote their products as sale, new product line, or other offers on their products. To showcase products on the homepage you may use certain slideshows on the website to make it easier for visitors to find the products.

If we talk about the checkout process on the website, it should be very clear and easy. If your checkout process is critical by anyway, shoppers won’t be able to go through the shopping and will leave your site without buying any product.

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