Latest Digital Marketing StrategiesAnju Kumar
In this era of Artificial Intelligence, the definition of Digital Marketing has been changed. Now, it’s not up to running paid campaigns. There is something interesting added to it.
What worked for you last year in 2018 will not be useful anymore in 2019. Some new internet marketing tactics and strategies have been discovered.
Digital marketing is a broad field of opportunities for medium and small industries. Everyone is not able to create enough impact on their customers through their products and services.
If you don’t use online digital marketing services with the way of 2019. Then you will not be able to rule the industry anymore, even your products and services are up to the mark. So, you have to work on modern search engine Marketing Services to enhance your performance within the industry.
Here we are with some strategies that you shouldn’t miss in 2019.
- Artificial Intelligence (AI)
Artificial intelligence is spreading worldwide at a rapid rate throughout the world.
Things that artificial intelligence can do better
- you can target the audience of a particular location with AI
- AI can analyze the behavior of your customers
- AI Accelerates ROI while saving money
This, we can say that in the coming years is going to boost online marketing.
As you can notice around your social media feed, there are a lot of video advertisement campaigns going on. It’s all just because video grabs attention more effectively than the text-based campaigns.
Big Giants in the online marketing industry have performed a lot of experiments and reached out to the conclusion that approximately 52% of the customers watch videos before buying products online.
- Voice searches
Have you ever tried that you can get any answer just with a voice search with the help of Google Assistant on Android and Siri or iOS? Here voice search is a game-changer in the digital marketing industry.
It’s 2019, over 3.5 billion of purchase performed using voice search every day. Every digital marketing agency has now to focus on search engine digital marketing.
Put efforts to make your web page Voice Search Friendly.
Focus on the keywords that people often used while doing voice searches.
Chatbots have now become one of the digital marketing trends as the integration of advanced technology has been increased.
It is just due to the fact that people can solve queries without any wait through chatbots.
- Influencer Marketing
One of the most growing digital marketing strategies is influencer marketing. This is a type of word of mouth marketing focused on key leaders to drive your services to the customers of a particular niche.
Today, influencers playing a major role in attracting customers for brands.
Influencers can be anyone with having a large number of fan following. Some of them are –
- Visual Searches
This digital marketing strategy is going to boom in 2019.
After the internet giant, Google came out with Google lens. Visual searches came into action. The lens allows the user to snap a photo of an item and searches it on Google. It gives the opportunity for users to find similar products and the perfect to buy them online on the web.
As technology is evolving day by day, you have to be updated with it. You should always try to do experiments. Always go for the modern techniques that are coming out in Digital Marketing Trends.
What are your digital marketing strategies? let us know in the comment section.
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