Role of Breadcrumbs In SEO

What is the Role of Breadcrumbs in SEO?

Breadcrumbs act as an important aspect for a good and SEO friendly website. These are helpful for both developers and SEO experts. Breadcrumbs help the search engines to better scan the hierarchy of the website. It also helps the users to determine their location on the website. However, most of the website owners do not utilize this feature. But, it has some practical effects on the improvement of SEO and user experience. A good Digital Marketing Company always suggest this wonderful feature to its clients to give them enhanced outcomes from a website.

In this article, we are going to know some important things about breadcrumbs like its types, features, and importance, etc.

Types of Breadcrumbs

1-Location Based Breadcrumbs

It is one of the most common types of breadcrumbs. It determines the location of a user depending upon their different levels of pages. It is helpful to show the user their locations if they have reached on a deep page location on the website.

2-Path-Based Breadcrumbs

It generally shows the users how they have visited the website. For example, a path based breadcrumb for a certain user can be like.

Home>Page 2> Previous Page>Current Page

These type of breadcrumbs are confusing for the users most of the times. That is why they are not preferred as much as other ones.

3-Attribute Base Breadcrumbs

It helps the users to understand the relations of products with each other and helps the audience to find new features. An example.


Features of Breadcrumbs

1-Enhances User Experience

To maintain a good user experience on your website, Breadcrumbs can help you a lot. Nobody likes getting lost on a website and forget the original aim of reaching a website. To help them for better control over their locations, breadcrumbs are necessary.

2-Good For SEO

Search Engine loves well-structured websites and breadcrumbs help to do it. If it easy for the search engine crawlers to understand your pages proficiently then you are more likely to achieve good rankings.

3-Bounce Rate Reduction

Breadcrumbs have a great effect on the reduction of bounce rate because it gives a positive impact on the website and helps the users to explore it more. It helps us to introduce the users with all the related items to their search queries.

Importance of Breadcrumbs

We discussed earlier the features of Breadcrumbs. There are lots of other features of this simple but effective technique. By giving different function to the website owners, breadcrumbs are becoming more important for SEO especially.

  • Breadcrumbs are helpful for SEO in both mobile and web versions of websites.
  • They are easy to implement.
  • Breadcrumbs are necessary to have great CTR (Click through rates) on the SERPs.
  • They help to give a positive first impression on the visitors
  • They can help to promote related products on E-Commerce websites

If you really want to provide a good user experience along with better competitiveness, you must try for breadcrumbs. It results are huge if used in a good manner.

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Comparison Between Native Vs Hybrid App

Native vs. Hybrid app Comparison

The traffic coming from smartphones is increasing day by day because of an increased number of cost-effective smartphones in the mobile market. And due to this, the scope for mobile apps is also growing. Instead of opening websites by their links, people want to have an app which has all the features and services being provided by a business. Generally, two types of app development processes are there. First is Native and second one is hybrid app development. Both are having their own features and disadvantages. The main focus while developing an app should be on the users. Users only want easy to use and attractive apps.

A developer and a good Mobile App Development Company always know which type of technology should be used for different app types and industries. In this article, we are going to compare both the app technologies and know which is best for you.

Hybrid vs. Native App Development

To know the best one for your needs, you should know their specifications first of all. There are comparisons given below for both the types. After knowing them, it will be easy for you to find the best one for you.

Native App Development

As its name suggests, a Native Mobile App is made to run on a specific type of devices or operating systems such as Android, iOS, Windows or Blackberry. These apps are developed by using their dedicated programming languages which includes:

  • Objective C or Swift for iOS development
  • Kotlin, Java for Android
  • C for Windows smartphones

Advantages of Native app Development

It provides smooth applications by using specific programming languages for each platform.

It is more easy and fast to develop apps using native app development

It is able to provide enhanced user-experience along with great UI

It provides increased security

Customizations of apps are easy by using this.

Hybrid App Development

These apps are able to run on multiple platforms like Windows, iPhone or Android. These apps are actually native apps combined together to run on different operating systems and devices.

Advantages of Hybrid app development

By using this development, you can easily create applications to run on different platforms at once.

It is best to choose if you have limited budgets for your app development

It takes less time to publish the apps using this strategy

There are fewer chances of errors while the content is updated because these web apps are incorporated into native shells.

Why choose native app?

Native App Development is there to give an enhanced performance on the desired platforms. Other important reasons for choosing it are as follows.

  • It gives access to use device features like gestures, alignments, swipes, etc.
  • These apps can run on an offline basis as the data is already downloaded in the device storage.
  • It promotes native app experience by supporting the Mobile UX/UI design process.
  • It is best to use for developing complex apps which are beyond the limitation of just showing the data to the users.

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Career Trends In Technology

2019 Career Trends in Technology

Technology has been increased a lot with different types of career scopes for people. As its levels are growing day by day, new windows of career options are also evolving along. Latest technologies like IOT, AI, and Data science, Virtual Reality, Machine Learning are giving different opportunities to find our desired careers in our fields easily. These technologies are also motivating the people to develop their own ideas and implement in the existing technologies. There are many other trending fields of technology on which we are going to discuss today in this article.

Best Technology to Learn in 2019

2018 was the year of advancement and research but 2019 is going to be the year of implementation of the latest technologies. There are many new technologies of 2019 which are worth learning to build careers. These latest technologies are serving as Career Trends to find appropriate ways to earn a living.

1-Artificial Intelligence

Artificial Intelligence is one of the most discussed and popular technology in recent years. AI is the technology which utilizes computers to replicate human tasks by collecting relevant and important data. This data helps these systems to create patterns, make decisions and do the tasks which we are supposed to do actually.

2-Robotic Process Automation

It is another vast field of automation and technology. RPA includes the use of software and advanced systems to automate different business tasks including dealing with data, do transactions and send emails, etc. It is one of the emerging Technology Trends of 2019.


Blockchain is helping the business to maintain the security and privacy of business transaction and other important data. By creating the blocks for every entry and securing them with high-end encryptions, blockchain is helping big businesses to achieve the desired security and efficiency while doing important business tasks.

4-Virtual Reality

Virtual Reality has been used for gaming purposes so far. But now its applications have been improvised. Due to its ability to simulate different environments, it is being used now to train US Navy, Coast guards and army using different emulation software.

5-Internet of things

IOT is one of the best latest technology trends 2019 because it is helping us to automate our daily works by using different strategies. It is helpful to regulate the daily tasks by using sensors to collect our data which is processed further on the IOT systems. By using this data, the system generates patterns and help our gadgets to do their function by their own commands.

6-Cyber Security

As technology and its resources are increasing, different threats to our data are also there. Different technologies related to cybersecurity are also evolving to tackle these threats to our precious data. You can also get expertise in this field and find your career in any cybersecurity services.

There were some of the Emerging Technologies 2019 which you can learn with the help of different mediums. If you interpret these Trending Technologies actively, different doors for your career will be opened for you.

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Link building strategy

5 Forgotten Ways to Improve Your Link-Building Strategy

In Digital marketing, there are a lot of link building strategies. Link building is the key to gain long term sustainable organic visibility.

Do you think that link building is expensive? Hey, we’re going to clear your all doubts regarding link building strategies.

There are a variety of options available under the Link Building Techniques which do not require high expenses.

Does it sound like you? And you want SEO and on page SEO of your website. So, here we are going to discuss 5 forgotten ways to improve your link building strategy.

1- Building Relationships with the people of your industry

One of the smartest ways improves your link building is building a good relationship with the people of your industry.

What I want to say, let me explain with an example.

Suppose you are in the technology field and you have an xyz website. So by building cool relation with other technology website holders, you can easily get Backlinks. You can go for collaborations to get Quality Backlinks from the people of your industry.

2- Do your own Research and share something original

This is something unique. We can say that it is the way about which many people forget. The Internet is a world of content and it communicates through it.

Try to create your own content and be the owner of that authentic content. This will help you out to get link juice from big giants of your genre.

They will give you backlinks because you are the original owner of that Masterpiece.

Do you know? These original articles are also known as linkable assets which helps your website to rank on Google.

You can take advantage of Google AdWords as well. The statics under Google AdWords will give you an idea of the bidding of keywords and monthly searches. Use these keywords in getting the topics for research and writing something authentic.

3- Recover dead or broken backlinks which are pointing deleted content of a website

 In the past, if your website had some good content and for that, you had some backlinks. Check those backlinks and make sure that they are working perfectly.

Think if these links are broken?

Now what would happen is this will give a bad User experience on your website. As well as you are facing loss, through these backlinks, Google is unable to pass link juice.

Conclusion- Broken backlinks are affecting on page SEO of your website.

And now it is time to redirect these broken backlinks to another relevant page on your website.

4- Get social media links

 If you have a Facebook page then head on to the settings and under the about section give the backlink to your website.

 If you have a YouTube channel then you can give a relevant link in the description of the YouTube video. And you have another option of adding your website URL under the settings tab of your YouTube channel.

For LinkedIn, under the contact section, you can create a backlink to your website.

 Twitter users can hit edit profile and can create a backlink for the homepage of the website.

These all tactics under the social media backlinks will improve SEO of website.

5- Backlinks come up with time till that produce great content

After producing great content and indexing it on Google. It takes some time. For that time you have to be patient and focus on creating excellent masterpieces of content.

What are your digital marketing link building strategies? Let us know in the comment sections link building strategy strategies.

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google algorithm updates

All Important Google Algorithm Updates

Google, the platform is continuously renovating its products and services.

World’s popular search engine Google take cares which website it should have to rank. For this purpose, it introduces Algorithm Updates from time to time.

Google’s search ranking algorithm has updated many times since its first release.

If you really want to boost up your Google ranking then you have to keep yourself updated with the Google Algorithm updates. With the upgrades in Google’s algorithm, the SEO Updates come into the action.

Google has some silent judgement makers especially curated to check the quality of content. These Google judges are implemented in such a way that they would prefer quality sites first to index search engine results. The names of these silent judges are Panda, Penguin, pigeon and more.

These judges directly impact your Google ranking. With the Google Rank Checker, you can verify your rank on google after following conditions issued under Google algorithm updates.

Let us discuss these game changers and search results optimizers in detail.

1-Google Panda

Google Panda evaluates the quality of the content present on your website. Content on the web which is of high quality rewarded with higher ranking positions by Google Panda. Google panda determines the SEO of your website and ultimately improves or decreases your Google rank according to content.

google panda updates

Google panda hates

  • Duplicate Text
  • Spinning of Articles
  • Useless content
  • Spamming of content

If you really want to optimize your website under the Google Panda recommendations than you should enhance the quality of the content on your website.

2-Google Penguin

Penguin checks the links of a website. In fact, there are a lot of things which are common between Penguin and Panda.

What is Google Penguin Updates

Penguin helps in indexing a website using the external links your site have. Generally, Penguin helps more effectively when backlinks are

  • from the similar content webpages
  • from the high authority websites
  • given to your site are from different domains

The conclusion comes out from Google Penguin update is that it only indexes your website on the behalf of valuable external links.

Links from the unusual sources create a negative impact on the ranking of your website. To figure out this, the job is in the hands of Google Penguin.

Google Penguin Hates

  • Buying of backlinks In exchange for money or products
  • The unnatural use of keywords

If you think you are under the impact of Google Penguin then search on the web for backlink check tool. Figure out all the negative links to your website and try to get them down manually or you can use the Google disavow tool.

3-Google Pigeon

Have you ever heard about the Local SEO? There are a lot of ranking factors involved in it.

Nowadays, Google is using two algorithms one is for the traditional search another one is for the local search.

What is Google Pigeon Updates

With the Google Pigeon update, Google is now able to give rankings to the website with respect to the business location and distance from the user.

There is no way to resolve the issue regarding the distance between your business and user. In fact, there is a positive point. The users who are in your location are never far away from you to grab. Your website will appear higher in search results.

Use keywords which are popular in your location. It will help you to drive more local traffic.

These are some of the Google updates that you have to keep in mind while growing your business online.

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