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How to Choose the Best E-commerce Platform For Your Online Store?

Do you think that it’s easy to choose the best e-commerce platform for an online store? It certainly isn’t! But if you observe, a lot of people are successfully doing so! So, the question is how to choose the best e-commerce platform for your online store?

In this article, we will show you how to select the best. So, let’s start!

If you want one for yourself, just search the market and you will come across many e-commerce platforms which will make you confused. So, let’s discuss how to choose the best ecommerce platform for your online store?

Easy User Experience – 

With different E-Commerce Platforms, you need to give your customers required personalized experience and for that you need a committed backend team which will make sure that everything works fine at the front end. The main objective here is to provide the finest shopping experience to your customers which belong to various locations. Therefore, your e-commerce platform needs to be capable of providing multi-user experiences in a cost-effective way.

Multiple Payment Options-

If  your e-commerce business is working in various parts around the world, you must provide multiple payment options to your clients so that customers from various countries can easily pay in their own currencies. For instance, Shopify only offers PayPal as the main payment option; however it supports other payment options too like Amazon Payment, 2CheckOut, Stripe, etc.

Whereas different options may look irresistible, you need to choose the platform, which integrates the payment options that complete your business requirements.

Robust Security-

Cyber crime is increasing at a brisk pace and online businesses tend to get more vulnerable of these crimes. Your website will have substantial amount of private user data like address, phone numbers, debit & credit card details and more. So, being the online seller, you are solely responsible to protect the user’s privacy.

So, you have to choose the best e-commerce platform which provides you maximum security through connecting you with an SSL certified vendor or providing you an HTTPS website.

Marketing Prospective-

Marketing is extremely important for the business growth. Predictably, the e-commerce platform you choose must be able to apply all your marketing strategies. This platform should provide options like Social Media integration, SEO features, adding a blog, email marketing, etc. You should look for the platform, which fulfills all your marketing requirements and helps you grow effortlessly.

Web Hosting Factor-

Web hosting service is an important factor while thinking about having an E-Commerce Website. Any self-hosted plan helps you create an E-Commerce store on the existing website. Therefore, if you want complete control over your online store, then a self-hosted solution is the best option. In contrast, a hosted e-commerce plan provides you a collection of different options like domain, website, shopping cart, etc. at one space with no maintenance required.

You can select anyone that you need to create your e-commerce store.

Follow all the points and you will get the best e-commerce platform!

Please share this article and let us know your feedback any queries if any regarding choosing the best e-commerce platform.

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5 Cheap & Best E-Commerce Platforms For Small Business In 2019

Building an e-commerce business is no easy task. It asks for a lot of hustle, resource management, and researching for hours.

But what’s even tougher is, finding a good e-commerce platform to build your website upon. Especially when the list available is too long, it invites an ocean of confusion.

And finding the one, in a budget, is no easy job. But, don’t worry, we got your back. As you read on, you will be introduced to some of the best E-Commerce platforms which will definitely suit your business needs.

Let’s talk about the 5 best and most affordable e-commerce platforms for small businesses in 2019!


 Shopify is amongst the biggest platforms for e-commerce store

available today.

 Its user-friendly interface helps business owners make beautiful

and customized e-commerce stores without any IT skills.

 Shopify helps small businesses doing huge e-commerce operations

easily and producing millions of dollars.

 Shopify provides more than hundred themes to select from and all

can be easily shown on the cell phones also. You can choose from

over 1,200 apps adding to your online store.

 Also, Shopify has the database of professionals who can assist you

design your web store as well as it provides 24×7 customer support.

 Shopify doesn’t charge any transaction fees as well as offers fraud

analysis with all-inclusive SEO packages.

2-Big Commerce

 Big Commerce fulfills all the requirements of both small and big businesses. This platform offers a wide range of e-commerce tools in helping you creating a web shop and also creates opportunities to sell products through social media.

 Big Commerce provides 24×7 customer support to help you in the online store.

 Using Big Commerce, you can do selling on eBay and Amazon as well. Also, you can target wholesale and B2B audiences.

3-Wix E-commerce

 If you have a small business with below 50 product-kinds for sale then you can choose Wix  E-commerce as it is very easy to use. You only need drag-and-drop content for the online storefront.

 It comes with accurate imaging technology and beautiful themes that help you build stunning web shops easily without any professional tech skills.

 Recently, the Wix has launched the Wix Code feature, which allows people without any coding experience to create websites without employing a developer


 Square-space provide sophisticated web shops for smaller businesses having easy and straightforward e-commerce requirements.

 On top of lovely store themes, Square-space provide inventory management, coupons, unrestricted product uploads, email management, shipping configurations, and much more.

 In case, your business requires a typical e-commerce platform with no integration of accounting, payroll, as well as other business management software, then Square-space is the best option for your business at lower prices than Big Commerce or Shopify.


 Volusion is currently serving more than 180,000 business owners

and it helps you sell products on eBay and Amazon as well as

provides all-inclusive SEO packages and professional social media

management services.

 Moreover, Volusion provides important feedback to the business

owners, including unrestrained shopping-cart reports together

with a set of reporting tools.

Now, when you are familiar with the best e-commerce platform, it’s time to pick the one for your venture.

Consider the factors like ease of use, type of business, scalability, and security to choose the right platform for your e-commerce business.

Share it with the person who needs it the most and let them grow their business!

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What You Should Know Before Building an E-commerce Website?

E-commerce business is experiencing a phenomenal growth!. Statista report says that in the year 2017, e-com had sales of about $2.3 trillion and it’s expected to reach a whopping $4.5 trillion by 2021! And the growth rate nearly 15% every year! Isn’t it great!. Making an e-commerce website is not a very complex endeavor however it’s not! You should know the basics of e-commerce capabilities and the issue remains significant even after getting the e-commerce operations running.
Let’s go through the things you must know before building an e-commerce website:


  • You should have an e-commerce website to be safe from hackers. You should have the best website with 256-bit TLS (Transport Sockets Layer) encryption, permitting the end-to-end secured connection across the transactions and data on the website.
  •  In addition, your e-commerce website should have a tool for payment processing which can provide additional security during the payment and cart aspects of the transaction.

Hosting Provider

Now it’s time to select a hosting provider! When looking for a hosting provider for your online business, it’s best to go with a provider that specializes in e-commerce; pick out the best which
guarantees 99.9% uptime!

Scaling As Per Needs

  • When the inventory grows rapidly because of activities like seasonal deals or flash sales, you have to scale up your platform consequently to handle the needs.
  •  Luckily, scaling server requirements are easy if you use a cloud service provider who is standardized on the dependable IaaS (Infrastructure-as-a-Service) platform.
  •  Using an IaaS platform, you can scale the server power heavily with only a few clicks.


  • The majority of e-commerce services assist you on building your website as mobile-friendly because all the content which works on the mobile will also work fine on the desktop
    however not vice versa.
  •  Despite the other factors which make the company repulsive like some out-dated the philosophy they will be damaging from the beginning.

Cloud Hosting

  • If you can manage the services yourself, then Microsoft, Google, and Amazon all are extremely good options. You can choose any of them or hire some other vendor too.
  • Choosing one of these options is very important because it affects how frequently your the site goes down if your saved data is secured and you’ll be able to use it again in case of any messy situation.

Website Updates

  • As your e-commerce isn’t a “set-it-forget-it” thing, you need a vendor who can constantly deliver new codes to your e-commerce website for better performance and
    new features.
  • Sadly, some vendors distribute new code only once a day or once in two days which is not acceptable. You need a vendor, who can offer codes anytime in the day.
  • That’s how you’ll never need to wait for the problems to get rectified or for getting the new features live on the homepage.

Third-Party Associations

  • If you are running some email marketing campaigns using MailChimp, combining your e-commerce and marketing platforms make sure that promotional and “Thank You”
    emails are secured straight back to your website.
  • It helps in getting better oversight like who has bought what, which promotional campaigns worked, etc. and you can regain the customers that have abandoned the
    shopping cart.

Have you followed all these things? Then you are done!
Please don’t forget to share this article! You will get some more ideas in the upcoming blog, but don’t forget to share your views about how this blog has helped you in solving your queries about building an e-commerce website in the comment section below!

E-commerce website Development in gurgaon

Top 10 Reasons Why Your Business Needs an E-commerce Store/Website

From the past few years, the game of business and marketing has changed rapidly. With lots of technological advancements and evolution of internet services, millions of companies (including SMEs and start-ups) are engaging
with an online rush.
Now, almost every business is having its own website as a source of marketing, expansion and capital generation.
The competition is becoming tougher every year, as resources for getting engaged with online services are easily available now.
Moreover consumers prefer shopping online with the comfort of their own home – This makes E-Commerce a flexible solution for both businesses and buyers!
Hence, it is time for you to upgrade your business standards with e-commerce integration.

Here are top 7 essential factors which will give you a strong reason to develop, utilize and engage with an e-commerce website:

1) Global Presence

An online store helps businesses to interact with local as well as international audiences. With the help of effective online marketing services, you can promote your website on popular links and media channels and your brand a global presence.

2) Budget-friendly Solution

For every business, the availability of budget and resources are very crucial, and companies try to save them as much as possible for bigger benefits. Upgrading your business with e-commerce store won’t take much of your expenses as compared to other ideas, and you will easily promote your services through it more efficiently.

3) Ability to be Open 24X7

An online store is available all day, meaning your customers can visit your store at all the times! It doesn’t matter – whether it is a week holiday or a national day your online store is always open!

4) Browse Your Products No Matter Where They Are

Whilst sitting on the sofa and watching their favorite TV show, your customers can browse the products available on your store! This not only save their time but also reduces their stress associated with shopping!

5) Offers an Easier Shopping Experience

An e-commerce website offers the customers the easiness to filter their searches, check the availability of the product and review feedback and comments of other shoppers.

6) More Personalized Operations
You will get more opportunities to engage with your customers and personalize campaigns anytime according to your business requirements. For instance, you can improve the logistics process, in the favor of your customers or apply more testing attributes for quality assurance of the products.

7) Higher Conversions

As compared to other promotional methods like TV or radio ads, which are very costly, you can utilize e-commerce store to promote your services and products on other websites without any cost.
For example, you can add social sharing buttons in your site and make users to share their favorite products on those sites. As a result, more leads will be generated and the chances of getting higher conversions will also increase.

8) Rapid Business Expansion

It can be easily recognized that online services will increase consistently, no matter what. With effective online marketing methods, you will get brilliant opportunities of engaging with more target audiences. This will make you expand your business operations to meet the requirements of every valuable customer.

9) Convenient Features and tasking

There are a lot of features you will get with an e-commerce site, such as implementing product catalogs, adding quality images and videos, posting descriptions and many more. Along with these, you will also get the admin section through which you can keep an eye on your business performance.

10) More satisfied customers

Nowadays, shopping enthusiasts are engaging with online shopping resource to buy their favorites. This will get you many opportunities to meet their expectations through attractive offers on your online products and services. Hence, you will get more satisfied customers which will automatically popularize your business. Implementing an E-Commerce Web Store of your business will give your business new directions of success. You will get ahead of your competitors once you start getting responses from online audiences and become the most reliable company in the marketplaces. One a final note, it is the right time to break the shackles and raise the
standards of doing business.

write content for e-commerce

How to Write Good Content For E-commerce Website?

Reports revealed that “81% of Shopaholic Do  Research before Making an Informed Decision on Purchases”[Source]. When surfing on an e-commerce site, the users have two main mottos: Purchase or Research! To satisfy both the aims, you can’t afford to give half-baked information! Because, when it comes to an e-commerce website, Content plays an important role in turning visitors into customers.

For example: if you’re selling an outfit, only its price and picture is not enough; even though the picture speaks more than words, the user may be looking for something in detail that includes: Fabric, Manufacturer information and more.

The content in your E-Commerce Website needs to be more informative rather than just a flock of words sprinkled here and there on the website. So, in this write-up, we are going to provide you the tips and tricks on “How to Write Good Content for E-commerce Website”

Answer “The Five W’s”

Before you start writing the website content for your e-commerce website, try to figure out the answer for the “Five W’s”, i.e. Who, What, Where, When and Why.

  • Who is this Product For?
  • What Are the Details of the Product? And What Sets Your Product Apart from Others?
  • Where Would Your Customers Use This Products, i.e. used for Indoors or Outdoors?
  • When Do You Customer Use Your Product, i.e. Occasional or Seasonal?
  • Why Would Someone Use Your Product?

Focus on Your Customer Needs

  • After analyzing the answer for the five “W’s”, start writing the content focus on your audience first and Google the next.
    Write a clear, informative yet compelling description for each item. Your content should be pertinent, in order to make an educated purchasing decision.
  • Give your customer what they can expect from your product via words, so they don’t hop off your webpage and move on to your competitor.
  • Providing accurate content establishes a relationship and builds trust, and thus increases the potential for sales and revenue!

Don’t Forget the Keywords

  • Once you finished writing the descriptions, now it’s time to optimize the content for keywords. Statistics show that people often search the products based on the brand name and most importantly the brand “Nike” has been searched for 13.6 million times a month.
  • Next to the brand name, you can also include keywords derived from the features of the product. For example: if you’re selling an outfit and it’s in blue color means, you can use keywords such as “Blue Kurtis”.
  • Make sure do not repeat the same keywords and same key phrases, as it leads to the penalty and also affects the ranking factor.

Use Keyword-Friendly and User-Friendly URLs

  • User-friendly and keyword-friendly URLs are also called “Speaking URLs”. Make sure to use the URL in such a way that clearly conveys the product name, features along with the brand name.
  • Overall, be sure to use the URL that is easy to remember.

Add Visuals to Enhance the Credibility of your Content

  • Nowadays, you can see the demo video along with the description of the content. Adding such visuals can enhance the credibility of your content and also let the users know what they can expect from the product.
  • It is also stated that viewing a 1-minute video is more relaxing than reading a 1000 words article. For instance: if your e-commerce store deals with clothing, you can show a catwalk style video giving your customers a good idea on how they look in the specific outfit.

Use More Descriptive Sub Headings

  • In today’s busy schedule, people often hate reading the full-length article, and they just scan the article by reading the subheadings.
  • So, make sure to include descriptive subheadings; for instance- Instead of using the subheading as – “Check out our latest collection”, you can say – “Check out our latest Blue Kurtis Collection”. This will draw the attention of the customers.
  • Moreover, keep the paragraphs short, since long paragraphs are boring invitations for users to take nap!

WOW… Completed!!!
Yes… You’ve completed reading the guide on how to create a good content for E-Commerce Website ! Now you know how to create good content to turn your visitors into customers! So, what are you waiting for? It’s never too late to start over! So, if you wish to do little tweaks on your website content, make sure to do it right now!

“Time and Tide Waits for none” – This is an old adage, and the new version is “Traffic, Sales and Revenue Waits for None” So act now to gain more customers, sales and revenue!!!

Do share this article! I’m sourcing new ideas for an upcoming blog, so I’d love to hear what you do get millions of traffic to your website in the comment section below.